Marketing and Campaigns Coordinator

1 month ago

Melbourne, Victoria, Australia Transurban Full time

We are seeking a skilled Marketing Campaigns Specialist to join our team at Transurban. As a key member of our Marketing department, you will play a crucial role in delivering exceptional customer experiences and driving business growth through innovative marketing campaigns.


About the Role


As a Marketing Campaigns Specialist, you will be responsible for managing the end-to-end delivery of marketing campaigns, competitions, and tactical activities to support project initiatives and road opening. You will work closely with internal stakeholders and external agencies to deliver on campaign objectives and bring our customer value proposition to life across multiple touch points.



  • Manage the end-to-end delivery of marketing campaigns, competitions, and tactical activities to support project initiatives and road opening.
  • Deliver customer acquisition activities to drive account growth End-to-end project management of internal stakeholders and external agencies to deliver on campaign objectives.
  • Support the Marketing & Communications Project Manager in the strategy development of campaigns and customer initiatives.
  • Bring our customer value proposition to life across multiple touch points (owned and paid channels) to help drive customer advocacy.
  • Manage the media buying agency to ensure paid media activity aligns to campaign strategy and is delivered in line with approved channel plan and within budget.
  • Manage the delivery of customer events, conferences, partnerships, and sponsorships.
  • Manage the tracking, reporting, and optimisation of performance during and post the campaign period, including developing data-led dashboards.

Requirements



  • Undergraduate degree in Marketing, Communications or related discipline.
  • At least 5 years' experience in marketing in an internal department or agency, preferably within a Marketing or Customer Communications team.
  • Proven record of delivering successful end-to-end campaigns across owned and paid channels.
  • Strong project management and time management skills to deliver multiple projects simultaneously on time and within/or under budget.
  • Exceptional writing, verbal and interpersonal skills with the ability to relate to all levels of management and external stakeholders.

Preferred



  • Consumer related industry experience preferred.
  • Experience in B2B marketing.
  • Event management experience.

What We Offer



  • A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year.
  • 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well.
  • Learning and development opportunities to support your career interests.
  • Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more.
  • Share offers and insurance benefits.
  • Social activities, community give-back programs and paid volunteer days.

We are an equal opportunity employer and welcome diversity in the workplace. We encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on careers@transurban.com.


We strongly believe in creating a workplace culture that is inclusive, respectful and safe for everyone. We are proud to be recognized as a diversity and inclusion leader and are committed to ensuring that our workplace reflects the diversity of the communities we serve.

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