Marketing Campaign Strategist

2 weeks ago

Melbourne, Victoria, Australia Six Degrees Executive Full time
Campaign Marketing Manager

The Business:


GlobeWest is an Australian-owned business that creates distinctive furniture, homewares, and décor for beautiful spaces. As a leading supplier to the Australian Interiors industry, they have built a reputation for quality and style.


Role Overview:


The Campaign Marketing Manager will be responsible for creating and implementing marketing campaigns that promote GlobeWest's products and services. This role will support the successful implementation of the national marketing plan and drive functional areas of importance through communication channels such as Performance Media, collaborations, SEO, and Content. The successful candidate will inspire customers with brand-led initiatives, product storytelling, and consistency across touchpoints.


Key Responsibilities:



  • Create, implement, and manage marketing campaigns that promote GlobeWest's products and services.
  • Work with the Head of Marketing to manage campaign processes from conceptualization to execution, ensuring they meet budgetary and timing constraints.
  • Brief, produce, and oversee the creation of campaign assets, including digital content, email campaigns, and social media posts.
  • Analyse market trends and competitor strategies to refine campaign focus and execution.
  • Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs).
  • Adjust marketing campaigns and strategies as needed in response to collected data and other feedback.
  • Coordinate and communicate with external agencies and vendors to ensure timely delivery of campaign materials.
  • Maintain up-to-date knowledge of industry best practices, strategies, and technologies.
  • Write the strategic plan for proactive and reactive use of influencers and collaborators for social media enhancement.
  • Responsible for planning, executing, and managing online marketing campaigns to effectively engage and retain customers.
  • Measure the success of performance marketing campaigns to develop brand strategies that reduce lead costs and increase return on investment (ROI)
  • Budget management
  • Manage all SEO plans and execution, utilising insights to drive decisions

Requirements:



  • 6+ years' experience in campaign and digital marketing, ideally B2B and B2C
  • Strong digital marketing skillset; SEO, SEM, performance marketing, insights, landing pages etc.
  • Effectively use data and insights to identify opportunities, driving marketing initiatives
  • End-to-end campaign management experience through all owned and paid channels
  • Ability to work cross-functionally between ecommerce, marketing etc.
  • Energy and enthusiasm for delivering results
  • Experience managing influencer programs and all paid social media
  • Agency management; creative and digital
  • Effectively measure and analyse the impact of marketing initiatives
  • Analytical marketing mindset

This role is an exciting opportunity for an experienced marketing professional to join the Six Degrees Executive team and contribute to the success of our clients.

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