Drive Trade Growth

1 day ago

Melbourne, Victoria, Australia beBeeMarketing Full time $130,000 - $175,000
Trade Marketing Specialist

As a pivotal trade marketing role, you will support two of the most exciting growth brands. Key responsibilities include developing and executing a rolling 18-month trade marketing plan aligned with brand and sales objectives.

About the Role
  • Develop a comprehensive trade marketing strategy across multiple brands.
  • Design and deliver impactful trade marketing programs to drive visibility, distribution, and execution in-venue.
  • Build and manage trade assets, including bar hardware, POS materials, staff training tools, recipes, and promotional kits.
  • Partner with cross-functional teams to support new product launches, campaigns, and in-field activations.
  • Lead the integration of digital solutions and data-driven insights into trade marketing activities.
  • Report on trade activation performance, providing actionable insights to optimise growth.
  • Act as the primary contact for on- and off-premise partners, ensuring best-in-class execution.

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