Digital Audience Strategy Lead

5 days ago

Sydney, New South Wales, Australia Bebeeaudience Full time

The role of Digital Audience Strategy Lead plays a pivotal part in shaping the digital audience experience. This leadership position sits within the ANZ Field Marketing team and owns the integrated strategy for attracting, engaging, and converting target audiences.
Key Responsibilities
Develop and execute a unified strategic vision for the ANZ web and email programs, focusing on audience acquisition, engagement, nurture, and conversion.
Own the Salesforce ANZ website, ensuring it aligns with global brand consistency while delivering exceptional local relevance and performance.
Architect the overarching ANZ email marketing strategy, defining audience segmentation, lifecycle communications, and nurture programs that guide prospects through the funnel.
Drive audience growth by establishing best practices for search engines and new AI-powered platforms.
Collaborate with global HQ teams to implement SEO best practices while advocating for ANZ's specific market needs.
This involves driving our regional web presence, architecting our email marketing strategy, and ensuring every digital touchpoint is optimised for user experience and business impact. You will lead a team of web and email specialists, manage key agency relationships, and collaborate extensively with local and global stakeholders to achieve our marketing objectives.
About This Role
This is an exciting opportunity to join a dynamic team as a Digital Audience Strategy Lead. As a key member of the ANZ Field Marketing team, you will be responsible for developing and executing a unified strategic vision for the ANZ web and email programs.
What We Offer
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
How to Apply
To apply for this role, please submit your resume and cover letter to us.

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