Data-Driven Customer Experience Lead

2 weeks ago


Melbourne, Victoria, Australia beBeeMartech Full time $150,000 - $170,000

Unlock Data-Driven Customer Experiences

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We're seeking a Product Owner to lead the development of our data platform, driving strategic use of marketing technology to deliver personalized customer experiences.

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  • Key Responsibilities:
  • Manage the product backlog and roadmap for Adobe Campaign and AJO initiatives.
  • Collaborate with marketing, data, and technology teams to define and deliver customer journey initiatives.
  • Translate business requirements into user stories and technical specifications.
  • Lead sprint planning, backlog grooming, and stakeholder demos in an Agile environment.
  • Ensure platform capabilities are fully leveraged to support segmentation, targeting, personalization, and reporting.
  • Monitor and optimize campaign performance and platform usage.
  • Stay current with Martech trends and Adobe platform updates to drive innovation.
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Required Skills & Experience:

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  • Proven experience as a Product Owner or Martech Consultant in a complex, data-driven environment.
  • Hands-on experience with Adobe Campaign (Classic or Standard), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC).
  • Strong understanding of customer data platforms (CDPs), segmentation, and omnichannel marketing.
  • Experience working in Agile/Scrum teams with tools like JIRA, Confluence, Rally or Azure DevOps.
  • Excellent communication and stakeholder management skills.
  • Ability to translate business needs into technical requirements and vice versa.
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Desirable Qualifications:

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  • Experience in Financial Services or highly regulated industries.
  • Familiarity with other Adobe Experience Cloud products (e.g. Adobe Analytics, AEP, Workfront) and PEGA.
  • Certification in Agile methodologies (e.g, CSPO, SAFe PO/PM)
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Additional Information:

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