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Data-Driven Marketing Analyst

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $150,000

Unlock business growth through data-driven insights and strategic marketing analysis.

We are seeking a commercially-minded analytics professional to lead measurement, analysis, and optimisation across campaigns. You will play a pivotal role in driving performance marketing effectiveness by delivering actionable insights, creating an analytics strategy, and bringing all capability in-house.

The ideal candidate will:

  • Manage teams and mentor junior staff or team members
  • Create an insights culture that informs digital and customer marketing managers with crucial information for campaign success
  • Govern marketing analytics data to ensure accuracy and representation of generated insights

You will work closely with the martech manager to create an analytics technology roadmap and manage successful implementation. Additionally, you will automate and streamline reporting processes, bringing the capability in-house for efficiency and speed.

Your key responsibilities will include:

  • Leading the development, implementation, and management of marketing analytics frameworks and reporting dashboards
  • Analysing marketing campaign data to assess effectiveness and identify opportunities for improvement
  • Providing regular reports and presentations to senior leadership with insights and recommendations
  • Collaborating with digital, customer, and brand marketing to align analytics with business goals
  • Solving complex problems through expert analytical skills and translating data into clear, actionable business insights

Requirements:

  • Bachelor's degree in marketing, statistics, data science, business, or a related field; master's degree preferred
  • 5+ years of experience in marketing analytics, digital analytics, or a related role
  • Expertise in performance marketing, customer 1-1 (email, onsite), paid media (SEM, social, digital display) technology and campaigns
  • Strong analytical skills, expertise in analytics tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, SQL, and Excel

Key Capabilities:

  • Advanced understanding of marketing channels, including digital, social, email, and offline campaigns
  • Exceptional communication and presentation skills
  • Ability to manage multiple projects and collaborate cross-functionally