
Data-Driven Customer Experience Specialist
2 weeks ago
We're looking for a Customer Engagement Specialist to join our team and play a key role in enhancing customer relationships through smart marketing automations.
- Main Responsibilities:
- Design and optimise automated campaigns that guide customers through personalised lifecycle touchpoints.
- Translate marketing and customer segment strategies into actionable programs that deepen engagement and increase retention.
- Contribute to the mapping of customer journeys, identifying friction points, and using automation to deliver seamless digital experiences.
- Collaborate cross-functionally with internal teams to ensure loyalty and automation programs are aligned and integrated.
- Owning Creative Direction: Ensure loyalty and automation content is clear, compelling and aligned with brand standards and values.
- Measuring What Matters: Monitor performance metrics like open rates, retention and customer lifetime value, sharing insights, tracking ROI and making data-driven recommendations for optimisation.
About You:
- Tertiary qualified in Marketing, Communications, Digital Media or a related field.
- 2–3 year's experience in loyalty, CRM, automations and/or digital marketing, ideally in a fast-paced or collaborative environment.
- Proven experience in designing and executing automated customer journeys across email, SMS and digital channels.
- Strong understanding of customer segmentation, personalisation and lifecycle marketing principles.
- Understanding of data privacy regulations.
- Exceptional organisational and communication skills, with the ability to manage multiple priorities and deadlines.
What We Offer:
- Be part of a proudly Australian business with a strong reputation and values-driven culture.
- Work alongside a supportive and skilled team passionate about innovation, creativity and customer experience.
- Get hands-on experience with leading marketing automation and digital platforms as part of a broader digital transformation roadmap.
- Flexible hybrid working arrangements and genuine commitment to work-life balance.
- Opportunities for learning, development and long-term career growth.
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