Strategic Marketing Director

4 weeks ago

Sydney, New South Wales, Australia Avant mutua Full time

About the Role:

This is a pivotal position within the Doctors' Health Fund division, sitting on the senior leadership team. As the Head of Marketing, you will be instrumental in defining the strategic direction, scope, and success metrics for our acquisition and digital marketing strategies. Your focus will be on growth via performance marketing, with overall responsibility for its implementation and prioritisation of initiatives.

Key Challenges:

  • Drive a consistent level of high-quality leads to achieve ambitious annual growth targets.
  • Ensure all acquisition activities have an integrated approach and are aligned with the overall growth strategy.
  • Continuously improve marketing and digital capabilities as the business grows in a highly competitive PHI environment.
  • Maintain a competitive edge amidst the crowded private health insurance industry.
  • Position Doctors' Health Fund as the insurer of choice for doctors and the medical community.
  • Support a specialist team in a dynamic and fast-paced environment.
  • Effectively manage the team's workflow across multiple projects and initiatives.

Key Accountabilities:

  • Lead the strategic direction of go-to-market strategies and tactical execution plans for all current and future products to build market share and achieve profitability KPIs.
  • Oversee the partnership strategy and implementation.
  • Prepare and manage the Doctors' Health Fund marketing budget, regularly reporting on performance against target, assessing effectiveness of plans, and continually refining campaigns and tactics to ensure return on investment.
  • Provide leadership and representation of all marketing-related matters to the Doctors' Health Fund senior leadership team and wider group marketing teams.
  • Manage marketing relationships with corporate partners and maximise opportunities to promote Doctors' Health Fund to respective membership bases.
  • Work proactively with the sales team to share insights on lead volumes, conversion rates, sales targets, as well as marketing requirements for upcoming events and conferences.
  • Identify opportunities to innovate how Doctors' Health Fund communicates with its prospective members and differentiate our offering from our competitors.
  • Lead and oversee the shared creative and digital services to support the various needs of the wider business.
  • Provide leadership, direction, performance feedback, and coaching to 4 direct reports.

Requirements:

  • 10+ years successful track record in marketing at a senior level.
  • Demonstrated successful track record in acquisition marketing with experience in performance media strategies.
  • Proven success in delivering growth-focused marketing campaigns.
  • Experience working with senior C-suite executive managers.
  • Demonstrated experience working in a fast-paced marketing team.
  • Experience in health insurance or financial services sector.
  • Experience in directing, managing, and mentoring a team.
  • Strategic planning, organisational, and prioritisation skills.
  • Excellent verbal and written communication skills.
  • Strong senior stakeholder management skills.
  • Ability to maintain confidentiality at all times.
  • Ability to prioritise and manage deadlines.
  • Ability to analyse and problem solve.
  • Excellent interpersonal skills.

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