Business Insights Director

5 hours ago

Melbourne, Victoria, Australia Mindshare Full time
About the Role

We are seeking a highly skilled Business Insights Director to join our team at Mindshare. As a key member of our strategy and planning team, you will be responsible for developing actionable audience, business, and category insights from data through research and analytical techniques.

Key Responsibilities
  • Partner with the Head of Business Insights to develop a range of actionable insights that inform media strategy and integrated channel planning.
  • Research and evaluate client category, market, and business data to identify key trends and opportunities.
  • Oversee campaign budget allocation through analytical techniques such as forecasting.
  • Identify target audiences through our proprietary tool Audience Origin and analyze their behavior, characteristics, and routines.
  • Prepare and present analysis to inform proposals to clients.
  • Assess the success of media advertising plans and campaigns through reported and modeled data.
  • Design, implement, and manage a range of research/analytics projects for key clients.
  • Visualize data in a way that creates actionable insights for the strategy and planning teams.
  • Stay up-to-date with advances in research, data science, and data management technologies.
  • Build strong and enduring relationships across key accounts.
  • Promote open, collaborative, supportive, and dynamic relationships throughout the agency and the network.
  • Engage with other internal Mindshare and Group M teams to share knowledge.
  • Ensure a sound, reliable, ethical, and robust governance framework is functioning effectively in line with WPP/Group M policies and compliance requirements.
Requirements
  • Education in data science, analytics, marketing, or a relevant field.
  • A minimum of 5+ years of experience as an analyst, insights manager, planner, or similar role.
  • Excellent knowledge of analytics and research tools and campaign evaluation metrics.
  • An analytical mind with a creative eye.
  • Appreciates the art and science of Analytical Planning.
  • Exceptional communication and presentation skills.
  • Must be able to work well within a team.
  • Highly numerate with an analytical mind and broad understanding of the media industry.
  • High attention to detail, with the ability to efficiently and effectively spot errors.
  • A strong client-centric mindset, responsive, reliable, with the ability to manage expectations of internal clients.
  • Actively contributes to the growth of the Mindshare Strategy, Planning, and Research business.
  • An excellent work ethic, problem-solving, and proficient time management skills.
  • Able to work to deadlines in a fast-paced agency environment.
  • Initiative is key, this role will need a "let me figure this out" attitude rather than a "tell me what to do" attitude.
  • A passion for continual learning.
  • Team player with strong collaboration and interpersonal skills.
What We Value

We value being open to different, living our values of empathy, energy, and impact, and achieving Good Growth for business, people, and the planet.

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