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Business Insights Director
2 months ago
GroupM is the leading global media investment management company, serving as the parent to WPP media agencies, including Mindshare, Essence, Mediacom, and Wavemaker. With a presence in Sydney, Melbourne, Adelaide, and Brisbane, GroupM's primary goal is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development, and other business-critical capabilities.
Our ValuesWe are Mindshare, a media services company that accelerates for our clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill imaginable. People at Mindshare create ideas and solutions that help not only our clients but also people and the planet.
What We OfferAt Mindshare ANZ, we offer a competitive salary package, with 20 days' holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave, and early finishes during the summer months. These are just some of the great perks we offer. We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and provide mental wellness support via our Employee Assistance Program.
Our CommitmentWe want you to have the best opportunity to showcase your skills and talents. Please let us know if there is anything we can do to make the application/interview process work for you. If you require any adjustments or if you require this document in another format, such as large print or audio, please contact our Talent Lead, Lisa McCullen.
Job SummaryThe Business Insights Director is a key role that supports the agency and clients in creating actionable audience, business, and category insights from data through research and analytical techniques. This role will partner closely with the Head of Business Insights to develop a range of actionable insights that help drive good growth for our clients.
Responsibilities- Research and evaluate client category, market, and business data.
- Oversee campaign budget allocation through analytical techniques such as forecasting.
- Identify target audiences through our proprietary tool Audience Origin and analyze their behavior, characteristics, and routines.
- Prepare and present analysis to inform proposals to clients.
- Assess the success of media advertising plans and campaigns through reported and modeled data.
- Design, implement, and manage a range of research/analytics projects for key clients.
- Visualize data in a way that creates actionable insights for the strategy and planning teams.
- Keep up to date with advances in research, data science, and data management technologies.
- Build strong and enduring relationships across key accounts.
- Promote open, collaborative, supportive, and dynamic relationships throughout the agency and the network.
- Engage with other internal Mindshare and GroupM teams to share knowledge.
- Ensure a sound, reliable, ethical, and robust governance framework is functioning effectively in line with WPP/GroupM policies and compliance requirements.
- Education in data science, analytics, marketing, or a relevant field.
- A minimum of 5+ years' experience as an analyst, insights manager, planner, or similar role.
- Excellent knowledge of analytics and research tools and campaign evaluation metrics.
- An analytical mind with a creative eye. Appreciates the art and science of Analytical Planning.
- Exceptional communication and presentation skills.
- Must be able to work well within a team.
- Highly numerate with an analytical mind and broad understanding of the media industry.
- High attention to detail, with the ability to efficiently and effectively spot errors.
- A strong client-centric mindset, responsive, reliable, with the ability to manage expectations of internal clients.
- Actively contributes to the growth of the Mindshare Strategy, Planning, and Research business.
- An excellent work ethic, problem-solving, and proficient time management skills.
- Able to work to deadlines in a fast-paced agency environment.
- Initiative is key, this role will need a 'let me figure this out' attitude rather than a 'tell me what to do' attitude.
- A passion for continual learning.
- Team player with strong collaboration and interpersonal skills.
- Being 'open to different'
