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Business Insights Director
2 months ago
We are seeking a highly skilled Business Insights Director to join our team at Mindshare Spain SA. As a key member of our media planning team, you will be responsible for developing and implementing data-driven media strategies that drive business growth and success.
Key Responsibilities- Research and analyze client category, market, and business data to inform media strategy and integrated channel planning.
- Oversee campaign budget allocation through analytical techniques such as forecasting.
- Identify target audiences through proprietary tools and analyze their behavior, characteristics, and routines.
- Prepare and present analysis to inform proposals to clients.
- Assess the success of media advertising plans and campaigns through reported and modeled data.
- Design, implement, and manage research/analytics projects for key clients.
- Visualize data to create actionable insights for strategy and planning teams.
- Stay up-to-date with advances in research, data science, and data management technologies.
- Build strong relationships with key clients and internal teams.
- Ensure a sound, reliable, ethical, and robust governance framework is functioning effectively in line with WPP/Group M policies and compliance requirements.
- Education in data science, analytics, marketing, or a relevant field.
- A minimum of 5+ years of experience as an analyst, insights manager, planner, or similar role.
- Excellent knowledge of analytics and research tools and campaign evaluation metrics.
- An analytical mind with a creative eye.
- Exceptional communication and presentation skills.
- Ability to work well within a team.
- Highly numerate with an analytical mind and broad understanding of the media industry.
- High attention to detail, with ability to efficiently and effectively spot errors.
- A strong client-centric mindset, responsive, reliable, with ability to manage expectations of internal clients.
- Actively contributes to the growth of the Mindshare Strategy, planning, and Research business.
- An excellent work ethic, problem-solving, and proficient time management skills.
- Able to work to deadlines in a fast-paced agency environment.
- Initiative is key, this role will need a 'let me figure this out' attitude rather than 'tell me what to do' attitude.
- A passion for continual learning.
- Team player with strong collaboration and interpersonal skills.
We value living our values of empathy, energy, and impact, and achieving Good Growth for business, people, and the planet.
