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Sydney, New South Wales, Australia beBeeCareer Full time $90,000 - $135,000Job TitleMarketing Manager – Upgrades And Recipient Engagement, APACJob Description:The role involves developing and implementing strategies to increase awareness and acceptance of upgrades among Cochlear implant recipients and professionals in the APAC region.Support the development and implementation of upgrade marketing strategy.Analyse recipient...
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Upgrade Marketing Specialist
3 weeks ago
We are seeking a marketing professional to lead our efforts in the Asia-Pacific region.
The OpportunityThis role will focus on developing and executing a marketing strategy to increase awareness and acceptance of Cochlear upgrades among recipients and professionals.
Your key responsibilities include:
- Developing and championing a comprehensive upgrade marketing strategy
- Conducting analysis of recipient journeys and upgrade performance to identify key opportunities and develop targeted marketing objectives and campaigns
- Designing campaign strategies to target recipients with legacy devices
- Collaborating with country leads to understand constraints on upgrades growth and develop multi-channel marketing initiatives
- Creating APAC-wide marketing communication strategies to engage recipients
- Overseeing the development and execution of e-commerce platform campaigns for APAC
- Analyzing data to inform profitability segments and customer engagement
