Perth Marketing Engagement Specialist

6 days ago

Perth, Western Australia Go Study Australia Pty Ltd Full time

Company Overview
The NextEd Group (ASX: NXD) stands as one of Australia's leading private education organizations, dedicated to providing quality education and services to over 25,000 students annually through multiple campuses and international recruitment offices. Our mission is to empower individuals through transformative learning experiences, equipping graduates with essential skills for their personal and professional journeys.

Position Summary
As a Marketing Specialist for Go Study Perth, you will spearhead marketing initiatives in Western Australia, collaborating closely with the Australian Country Manager and the Global Marketing Manager. You will play a pivotal role in designing and executing captivating marketing campaigns across diverse channels, aimed at attracting new leads and engaging existing communities, particularly focusing on students and working holiday makers in the region.

Key Responsibilities

  • Marketing Content Development: Create and customize social media posts, email content, advertising copy, and website materials to effectively engage the local market, ensuring alignment with the brand's identity and overarching marketing strategy.
  • Event Planning and Coordination: Develop a comprehensive events agenda tailored to the student and working holiday maker community, identifying new initiatives to foster engagement and generate leads.
  • Public Relations Management: Design and implement PR strategies focused on enhancing the brand's presence in the Perth market, monitoring media coverage to maintain a positive image.
  • B2B Partnership Development: Identify and cultivate relationships with potential B2B partners to strengthen our market presence, collaborating with the sales team to leverage these partnerships for growth.
  • Market Research: Conduct ongoing research to stay informed about trends within the student community, analyzing competitor activities to refine marketing strategies.
  • Budget Oversight: Manage allocated budgets for events and marketing campaigns, seeking cost-effective strategies to maximize resources.
  • Cross-Functional Collaboration: Work alongside internal teams to align marketing strategies with business objectives, fostering a collaborative environment.
  • Performance Tracking: Monitor and analyze performance metrics to optimize marketing initiatives, ensuring alignment with key performance indicators.
  • Professional Development: Stay abreast of industry trends and best practices, participating in workshops and training to enhance skills.

Qualifications

  • Formal education in Marketing or a related field.
  • Experience in marketing principles, community management, and campaign execution.
  • Proficiency in WordPress and familiarity with automation marketing tools.
  • Strong written and verbal communication skills.

Personal Attributes

  • Advanced English proficiency; additional language skills are advantageous.
  • Proactive and enthusiastic about exploring new trends.
  • Detail-oriented with creative problem-solving abilities.

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