Marketing & Campaign Specialist

2 days ago

Perth, Western Australia Royal Australian Air Force Association Full time
About the Role

We are seeking a highly skilled Marketing Content & Campaign Specialist to join our dynamic Marketing and Communications team at the Royal Australian Air Force Association (RAAFA). As a key member of our team, you will play a vital role in creating and delivering internal and external content, communications, and campaigns to support RAAFA's mission.

Key Responsibilities
  • Create campaign concepts and execute multiple lead gen and digital marketing campaigns that align with strategic organisational goals.
  • Coordinate the production of all digital media and off-line marketing campaigns, including publications, marketing materials, and photoshoots with external specialists.
  • Implement a Content Management System to support and manage RAAFA's internal communications strategy, with the assistance of a Marketing Co-Ordinator.
  • Lead, support, and execute internal communications strategy in the form of the intranet, newsletter, updates, etc.
  • Create inspirational, engaging, and informative content to publish across our social media channels and work with the Marketing Manager to make editorial decisions about content nature and placement.
  • Coordinate all marketing-related activity across external and internal events, sponsorships, collateral, web, and advertising to support the promotion of RAAFA.
  • Assist with the preparation of evaluation reports, conduct audits/surveys to confirm methodologies are effective.
  • Oversee the management of all content and marketing campaign activities.
Requirements
  • Tertiary qualification in journalism, communications, marketing, digital marketing, or media is desirable.
  • Exceptional Writing Skills: Proven ability to craft emotional, inspirational, informative, instructional, or educational short-form content that succeeds its purpose.
  • Research Proficiency: Skilled in gathering information from diverse sources and synthesizing it effectively.
  • Strategic Thinking: Capability to implement strategies for change management to support effective communication.
  • Collaborative Nature: Ability to work collaboratively with cross-functional teams and stakeholders.
  • Organisational Skills: Strong time management and prioritisation skills to meet tight deadlines.
  • Previous experience and demonstrated success in marketing, digital media, publications, and communication.

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