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Sales Director

2 months ago


East Perth, Western Australia Accor Full time
About the Role

We are seeking a highly motivated and results-driven professional to join our dynamic hotel team as Director of Sales. Reporting to the General Manager, you will be responsible for driving revenue growth, maximizing performance, and improving profitability through proactive sales, marketing, and PR strategies.

Key Responsibilities:
  • Develop and implement strategic sales plans to achieve revenue targets and maximize profitability across the business.
  • Execute sales strategies for the hotel within designated regions across all market segments.
  • Conduct needs analysis to determine areas requiring particular focus and develop targeted sales initiatives.
  • Act as primary point of contact for hotels, coordinating site inspections and leading conversion efforts.
  • Manage RFP submissions, maintain strong relationships with existing clients, and encourage repeat business and referrals.
  • Oversee contract negotiations, ensuring favorable terms align with company objectives.
  • Support and champion the loyalty culture, driving sales activity and leveraging meeting planners to drive C&E revenues.
  • Maintain comprehensive property product knowledge and actively sell all attributes of the hotel, including conference facilities and food and beverage features.
  • Collaborate with Marketing and Revenue to ensure room night and revenue targets are supported.
Requirements:

To succeed in this role, you will have demonstrated excellence in sales and marketing, with a proven track record of driving revenue growth and improving profitability. You will possess commercial acumen, adaptability, and the ability to influence the overall business agenda. Experience in similar roles in hotels with varied market mixes is essential, with exposure to digital marketing and driving results through this medium highly advantageous.