Marketing Director
4 weeks ago
Job Title: Marketing Director
Company: The Perth Mint
Location: East Perth
Job Type: Full-time
Salary: Competitive salary, offering between $180,000.00 to $200,000.00 per annum
About Us:
The Perth Mint is an iconic Western Australian organisation operating on a truly global scale. Situated in East Perth for 124 years, The Perth Mint is a premier tourist destination, an award-winning exporter, and a key supplier of precious metals to markets throughout the world.
Job Summary:
We are seeking a highly experienced Marketing Director to lead our marketing team and develop strategies to elevate Gold Corporation's brand reputation and drive sales across Refinery, Treasury, Depository, Minted Products and Shop/Exhibition.
Key Responsibilities:
- Lead a team of direct reports, providing guidance and support for their development and performance.
- Work closely with the Senior Leadership Team and other key stakeholders to develop and oversee execution of the quarterly marketing program of work across consumer, business, digital, events and content.
- Develop key marketing strategies and promotional programs to elevate Gold Corporation's brand reputation and drive sales.
- Develop brand strategy aimed at strengthening Gold Corporation's brand and position across all key markets.
- Develop and foster positive relationships and partnerships with key internal and external stakeholders.
- Oversee the analysis and reporting of customer behaviour, metrics and insights across website, app and owned channels (email, socials).
- Ensure website content is effectively managed including the planning of content and user experience to drive engagement and sales.
- Develop and manage the marketing budget in partnership with Finance and stakeholders to ensure effective spend management on people resources and marketing projects (including agency spend).
Requirements:
- Bachelor's Degree in Marketing or related field.
- Extensive experience in a marketing based strategic leadership role.
- International marketing experience is extremely desirable.
What We Offer:
- Flexible work including purchased leave, leave at half pay and access to pro-rata long service leave.
- Paid and unpaid parental leave.
- Training and development.
- Competitive salaries and employee discounts.
- Charity and volunteer initiatives.
- Income protection after an accident or illness.
- Health and wellness programs, including an Employee Assistance Program.
- Salary sacrifice – superannuation contributions.
How to Apply:
If you are excited by this role and want to join the team at the iconic Perth Mint, please submit your application.
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