Marketing Director

4 weeks ago


East Perth, Western Australia The Perth Mint Full time
Job Description

Job Title: Marketing Director

Company: The Perth Mint

Location: East Perth

Job Type: Full-time

Salary: Competitive salary, offering between $180,000.00 to $200,000.00 per annum

About Us:

The Perth Mint is an iconic Western Australian organisation operating on a truly global scale. Situated in East Perth for 124 years, The Perth Mint is a premier tourist destination, an award-winning exporter, and a key supplier of precious metals to markets throughout the world.

Job Summary:

We are seeking a highly experienced Marketing Director to lead our marketing team and develop strategies to elevate Gold Corporation's brand reputation and drive sales across Refinery, Treasury, Depository, Minted Products and Shop/Exhibition.

Key Responsibilities:

  • Lead a team of direct reports, providing guidance and support for their development and performance.
  • Work closely with the Senior Leadership Team and other key stakeholders to develop and oversee execution of the quarterly marketing program of work across consumer, business, digital, events and content.
  • Develop key marketing strategies and promotional programs to elevate Gold Corporation's brand reputation and drive sales.
  • Develop brand strategy aimed at strengthening Gold Corporation's brand and position across all key markets.
  • Develop and foster positive relationships and partnerships with key internal and external stakeholders.
  • Oversee the analysis and reporting of customer behaviour, metrics and insights across website, app and owned channels (email, socials).
  • Ensure website content is effectively managed including the planning of content and user experience to drive engagement and sales.
  • Develop and manage the marketing budget in partnership with Finance and stakeholders to ensure effective spend management on people resources and marketing projects (including agency spend).

Requirements:

  • Bachelor's Degree in Marketing or related field.
  • Extensive experience in a marketing based strategic leadership role.
  • International marketing experience is extremely desirable.

What We Offer:

  • Flexible work including purchased leave, leave at half pay and access to pro-rata long service leave.
  • Paid and unpaid parental leave.
  • Training and development.
  • Competitive salaries and employee discounts.
  • Charity and volunteer initiatives.
  • Income protection after an accident or illness.
  • Health and wellness programs, including an Employee Assistance Program.
  • Salary sacrifice – superannuation contributions.

How to Apply:

If you are excited by this role and want to join the team at the iconic Perth Mint, please submit your application.


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