Data-Driven Digital Marketing Expert
1 day ago
The Channel Management Division oversees corporate digital channels, including websites and social media platforms. A Digital Marketing Analyst's primary role is to utilize data analysis techniques to evaluate the effectiveness of digital marketing campaigns across social media platforms and websites.
- Deliver in-depth analyses of social media campaign and website performance.
- Identify trends and opportunities for optimization.
- Evaluate key performance indicators such as reach, engagement, and conversion rates to recommend improvements based on data-driven insights.
Closely collaborate with content creators and web developers to implement strategies that enhance rankings and maximize Return On Investment.
Key Requirements:- Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related field from an accredited institution.
- Minimum 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.
- Understanding of analytics tools, social media and website insights platforms, and data visualization software.
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