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Data Driven Leader
3 weeks ago
Job Description
We are seeking a seasoned Lead Digital Analytics Expert to spearhead our digital analytics strategy and drive commercial growth.
You will oversee the end-to-end delivery of digital analytics projects, providing strategic insights to inform business decisions.
Key Responsibilities:
- Develop and implement high-impact strategic analytics projects to drive revenue growth and shape business strategy
- Deliver detailed insights and recommendations on digital audience, inventory, pricing, market trends, and revenue data
- Provide ongoing analysis of the Australian advertising market and Total TV performance across all assets
- Develop and manage analytical tools that empower teams with actionable data and insights
- Drive pricing strategies for digital assets while tracking revenue and yield to identify growth opportunities
Requirements
- Significant experience in the Australian media and advertising industry
- Strong understanding of the Australian television industry, including both digital and broadcast platforms
- In-depth knowledge of the Australian advertising market and key trends, with expertise in AdTech, digital video advertising, and programmatic
- Proven track record in leading and inspiring teams to success
- Intermediate Microsoft 365 skills and knowledge of digital analytics tools such as Tableau and MicroStrategy
About Our Company
Our company values creativity, collaboration, and continuous growth.
Our presence spans broadcast, television, publishing, and digital through our renowned media businesses.