B2B Marketing Strategist
4 weeks ago
As a subsidiary of McMillan Shakespeare Limited, Interleasing offers tailored fleet and commercial asset/finance solutions to companies across various sectors in Australia and New Zealand.
The RoleWe are seeking an experienced B2B marketer to join our team as a Marketing Lead – B2B. This role is responsible for developing and executing the marketing strategy for one line of business/brand within the financial services industry.
Key Responsibilities:- Develop and execute marketing strategies to drive acquisition and retention activities.
- Manage and maintain program and campaign plans, ensuring timely and budget-friendly execution.
- Oversee program and campaign execution across all channels, including social media, web, email, paid media, and event activation.
- Apply insights, learning, and critical thinking to develop and deliver various B2B marketing initiatives.
- Manage digital assets to support B2B marketing activities, communications, and campaigns/programs.
- Evaluate project delivery, from defining requirements to completion, and report on ROI.
- Liaise with internal and external designers, copywriters, and agencies to deliver projects.
To succeed in this role, you will need:
- Proven experience in B2B marketing, preferably in the financial services industry.
- Strong understanding of marketing principles, including target setting and campaign planning.
- Excellent communication, project management, and analytical skills.
- Ability to adapt to changing environments and prioritize tasks effectively.
As a valued member of our team, you can expect:
- A competitive salary range of $120,000 - $160,000 per annum, depending on experience.
- A strong people-first culture and flexible working arrangements.
- Novated lease benefits, discounts, and other perks.
- Access to learning and development programs and career break/volunteering leave.
- A commitment to diversity, equity, and inclusion, fostering an environment where all differences are valued and respected.
If you are passionate about making a tangible impact in market and with internal stakeholders, we encourage you to apply for this exciting opportunity.
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