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Product Marketing Strategist

4 weeks ago

Brisbane, Queensland, Australia Micromine Full time

About Micromine

We are a multinational technology company with a mission to shape the future direction of mining.

Job Summary:

We are seeking an experienced Product Marketing Strategist to join our team in Brisbane's Fortitude Valley. As a key member of our marketing department, you will be responsible for defining and executing marketing plans that drive adoption, engagement, and revenue growth for our various products.

About You:

You will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space. Other key skills, experience, and qualifications include senior experience in B2B product marketing, a strong track record in developing product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.

Responsibilities:

  1. Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  2. Be responsible for the creation and execution of end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
  3. Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
  4. Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
  5. Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
  6. Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.

Benefits:

  • A high growth company providing growth opportunities for our people.
  • Work from home (WFH) and flexibility options to balance work and home life.
  • 12 weeks paid parental leave – primary and secondary carers.
  • Free gym membership.
  • Employee Assistance Program for you and your family.
  • Social Connection and Responsibility Program.
  • Discounted private health insurance.
  • Novated leasing.
  • The opportunity to work across both the Mining and Technology sectors.
  • An engaging team culture and a modern office within Brisbane's, Fortitude Valley.

Salary: $120,000 - $150,000 per annum, depending on experience.