Sydney Enterprise Sales Development Representative

7 days ago

Sydney, New South Wales, Australia Asana Full time

About Asana


Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster.


We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:



  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences


Your Role


As an Enterprise Outbound Business Development Representative, you will generate a pipeline for the Asana enterprise customer segment by targeting new contacts and departments to educate them on the value of Asana and initiating new sales cycles.


You play a key role in building Asana business cases across new lines of business and creating momentum for large enterprise deployments in Australia and New Zealand. EDRs who establish high performance and are strong representations of Asana's Core Values will have the potential for new challenges and career advancement within sales.



Your Responsibilities


You will:



  2. Generate pipeline for enterprise account executives by researching target customer accounts and personas, and creating customised messaging leveraging existing Asana use cases and industry trends across lines of business to drive qualified opportunities and account expansion.
  3. Leverage multi-channel outbound prospecting approach (calls, emails, social), team sequences, templates, and messaging to help build a repeatable process. Proactively implement new & existing processes
  4. Cultivate value-driven conversations with multiple Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals.
  5. Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR. Understand where to leverage customized vs. scaled approaches to optimize sales-qualified opportunities. Adhere to the SDR/AE Handoff process.
  6. Update activity metrics, meetings, SQO and pipeline every week. Proactively identifies gaps between prospecting inputs (calls, emails, social selling, tasks and messaging) and outputs (meetings, SQO's and Pipeline).
  7. Effectively execute high-impact trials, meeting SLA requirements, and leverage territory heat maps and buyer's journey to triage target accounts with ABM strategy.
  8. Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value. Comfortable differentiating Asana from the competition
  9. Implement time management strategy, segmenting time blocks for account research, strategic outreach and scaled Outreach, Enterprise strategy meetings and company meetings.


About You


We're looking for someone with:



  • Minimum of 1 year of sales development experience with at least 6 months of outbound experience
  • Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers
  • Proven success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals.


What We Offer


Our comprehensive compensation package includes an estimated base salary range of $78,400 AUD - $96,600 AUD, depending on qualifications and market conditions. This role also comes with additional components such as equity, sales incentive pay, and benefits, which we'll discuss further during the interview process.


We strive to maintain a fair and equitable compensation package, taking into account individual qualifications, market rates, and internal equity. Our yearly pay equity audit ensures that salaries remain reflective of each role's value to the organization.

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