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Marketing Expansion Specialist
3 weeks ago
We are seeking an experienced professional to drive the growth of our marketing function. This role will be a key driver of our company's expansion, working closely with the founding team to develop and execute a strategy that takes us from early traction to a repeatable and scalable pipeline.
Growth Strategy & Operations- We require a highly skilled individual to design and build a comprehensive go-to-market plan that aligns with revenue goals and sales motions.
- This person must have expertise in building core infrastructure for attribution, lead scoring, and reporting, enabling us to scale with confidence.
- Responsibilities include executing demand generation programs across paid, outbound, and content to own the entire funnel from lead generation to pipeline.
- The ideal candidate will optimise the funnel with continuous experimentation and build attribution models to drive faster learning.
- They will partner and collaborate tightly with Product as we experiment and build towards product-led growth capabilities to drive growth.
- Serving as the primary content strategist and creator is essential, requiring the ability to build the initial content calendar, write cornerstone pieces like blog posts and case studies, and create webinars and other materials that educate our audience.
- This role also involves developing and owning lifecycle programs that turn leads into qualified buyers.
- The successful candidate will be responsible for executing the brand strategy end-to-end - from narrative and tone to visual identity and market perception.
- Evolution of our brand into a category-defining, high-trust brand that enterprise marketing leaders want to follow and buy from is crucial.
- We seek a candidate with 5+ years of B2B SaaS experience, holding at least 3+ years in a growth or product marketing role.
- Demonstrated proven ability to build a pipeline using multi-channel, multi-touch programs.
- Experience in a high-growth environment is necessary.
- Bonus points if you have experience marketing to enterprise stakeholders, particularly CMOs.
- A strong grasp of funnel diagnostics, attribution, and marketing automation is required.
- Exceptional written communication and storytelling skills are essential.
- Comfortable operating with ambiguity and moving quickly in an early-stage environment.
- Join our organisation at an early stage and help shape the future of the company.
- Strong early traction with paying enterprise clients.
- We offer competitive salary, equity, and career growth opportunities.
- This is a full-time position.
- Mid-senior level.
- Marketing and Sales.
- Industries: Technology, Information and Internet.