Growth Marketing Manager, Paid Social Media Specialist

10 hours ago

Australia Hanford Home Health Full time
About the Role

We are seeking a highly skilled Growth Marketing Manager, Paid Social to join our team. As a key member of our marketing department, you will be responsible for managing our paid social media initiatives to improve efficiency and help us achieve our target KPIs across DTC, Amazon, and Retail distribution channels.

Responsibilities
  • Manage day-to-day execution of paid social media campaigns, including campaign setup, trafficking creative, test and lift study creation, budget and pacing optimizations to maximize channel performance.
  • Set up, run, and analyze performance of managed channels on an ongoing basis to ensure optimal performance on KPIs: CPA, CAC, LTV, etc.
  • Collaborate with influencer marketing, brand marketing, and others across the organization to improve full omnichannel funnel efficiency and related campaigns.
  • Own all aspects of campaign setup, optimization, troubleshooting, daily reporting with a hyper focus on CAC efficiency and incrementality.
  • Partner with relevant stakeholders on audience management and ensure we're reaching the right users.
  • Collaborate with Growth Creative Strategy on creative performance and readouts for internal brand/product teams to develop relevant marketing assets.
  • Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Performance team to refine our approach as needed.
Requirements
  • 3-5 years of Paid Social Media experience at a DTC ecommerce company managing and scaling campaigns (specifically hands-on experience managing Meta, Youtube, TikTok).
  • Experience running experiments and utilizing data to make actionable decisions.
  • Direct experience with managing whitelisted ad programs and hands-on experience building partnership ads.
  • Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, creative specs) and growth marketing measurement methodologies (attribution, incrementality, lifetime value).
  • Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations.
  • Excellent writing and communication skills.
  • Deep commitment to learning.
  • You approach tasks big and small with kindness, optimism, and dedication.
  • A natural self-starter who is always looking for ways to plug in.
  • Excels at time management and can skillfully re-prioritize at any moment.
  • Attention to detail and organization with a passion for proofreading and QA'ing work.
  • Efficiency-minded, and one to speak up if there is a better, faster, easier way to do something.
  • Comfortable in the ambiguity and ever-revolving needs of a fast-growing startup environment.
  • Ability to execute day-to-day while delivering on a broader strategic vision.
What We Offer

The annual pay range for this full-time position is $110-$130K with equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level, and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/technical competency, relevant experience, and advanced education/training.

Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

Seed is an equal opportunity employer. For us, diversity isn't an HR metric—it is the result of billions of years of evolution; it's our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences. Like in biology, each role and its function is key to the productivity, sustainability, and resilience of our ecosystem.

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