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Marketing Manager, Digital Media
2 months ago
About the Role
Hellomockingbird is seeking a highly skilled Marketing Manager, Digital Media to lead our organic social channels, content management, and community engagement. As a key member of our marketing team, you will be responsible for developing and executing strategies to maximize reach and engagement on Instagram, TikTok, and potentially YouTube.
Key Responsibilities
- Organic Social
- Develop and expand existing social strategy for IG and TikTok to align with business goals
- Manage part-time content creators and own the organic social content calendar, reviewing and approving all posts
- Ideate and brainstorm organic social ideas regularly in partnership with content creators and the Organic Marketing Director
- Evaluate expanding organic social efforts to YouTube
- Stay up-to-date on social trends and platform changes, adjusting our social approach accordingly
- Content
- Design, implement, and manage processes for organizing creative content, making it easily accessible to the team
- Develop a strategy for lifestyle content creation, addressing marketing team's content needs
- Quarterback planning and execution of content creation end-to-end, including sourcing content creators and developing briefs
- Community
- Manage social moderation strategy and oversee execution, ensuring a native brand presence
- Create and execute a strategy for proactively engaging on social content and online parenting communities
Requirements
- Experienced marketer with a background working with B2C/DTC brands
- Proven success managing organic social channels and shaping social strategy
- Deep expertise in Instagram, TikTok, and general knowledge of YouTube
- Ability to understand a company's consumer and balance consumer focus with business objectives
- Thinks outside the box and is not afraid to take risks with new ideas
- Excellent communication skills, including copywriting, and adapting comms to a brand's voice
- Skilled at developing and implementing new processes
- Past success working on cross-channel and cross-functional projects
- Experienced in social media reporting and identifying recommendations
- A self-starter who thrives in a fast-paced environment
What We Offer
- Equity for every full-time employee
- Unlimited Paid Time Off, including a minimum of at least 15 days off per year
- 16 weeks of 100% paid Parental Leave for all team members
- Family planning support through a complimentary Kindbody membership and medical plans
- 401(k) with no waiting period
- Quarterly wellness stipend and annual work-from-home stipend
- Family & friends discount on Mockingbird products, plus free products for yourself when you join