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Marketing Manager, Digital Media

2 months ago


Australia Hellomockingbird Full time

About the Role

Hellomockingbird is seeking a highly skilled Marketing Manager, Digital Media to lead our organic social channels, content management, and community engagement. As a key member of our marketing team, you will be responsible for developing and executing strategies to maximize reach and engagement on Instagram, TikTok, and potentially YouTube.

Key Responsibilities

  • Organic Social
    • Develop and expand existing social strategy for IG and TikTok to align with business goals
    • Manage part-time content creators and own the organic social content calendar, reviewing and approving all posts
    • Ideate and brainstorm organic social ideas regularly in partnership with content creators and the Organic Marketing Director
    • Evaluate expanding organic social efforts to YouTube
    • Stay up-to-date on social trends and platform changes, adjusting our social approach accordingly
  • Content
    • Design, implement, and manage processes for organizing creative content, making it easily accessible to the team
    • Develop a strategy for lifestyle content creation, addressing marketing team's content needs
    • Quarterback planning and execution of content creation end-to-end, including sourcing content creators and developing briefs
  • Community
    • Manage social moderation strategy and oversee execution, ensuring a native brand presence
    • Create and execute a strategy for proactively engaging on social content and online parenting communities

Requirements

  • Experienced marketer with a background working with B2C/DTC brands
  • Proven success managing organic social channels and shaping social strategy
  • Deep expertise in Instagram, TikTok, and general knowledge of YouTube
  • Ability to understand a company's consumer and balance consumer focus with business objectives
  • Thinks outside the box and is not afraid to take risks with new ideas
  • Excellent communication skills, including copywriting, and adapting comms to a brand's voice
  • Skilled at developing and implementing new processes
  • Past success working on cross-channel and cross-functional projects
  • Experienced in social media reporting and identifying recommendations
  • A self-starter who thrives in a fast-paced environment

What We Offer

  • Equity for every full-time employee
  • Unlimited Paid Time Off, including a minimum of at least 15 days off per year
  • 16 weeks of 100% paid Parental Leave for all team members
  • Family planning support through a complimentary Kindbody membership and medical plans
  • 401(k) with no waiting period
  • Quarterly wellness stipend and annual work-from-home stipend
  • Family & friends discount on Mockingbird products, plus free products for yourself when you join