PR and Social Media Marketing Specialist

1 week ago


Australia Rydges Hotels Limited Full time
About the Role

We are seeking a highly skilled PR and Social Media Marketing Specialist to join our team at Rydges Hotels Limited. As a key member of our marketing team, you will play a crucial role in delivering our marketing communications strategy and promoting our brand nationwide.

Key Responsibilities
  • Develop and Distribute Content: Create and distribute engaging content across all marketing channels, including social media, website, and email marketing campaigns.
  • Manage Social Media: Develop and implement social media strategies to increase brand awareness and engagement.
  • PR and Communications: Manage daily media relations, inquiries, and tactical opportunities to generate positive local and national publicity.
  • Content Creation: Curate high-quality content for website, blog articles, and EDMs.
Requirements
  • Marketing Experience: Minimum of 2+ years' experience in a marketing role, with a strong understanding of social media platforms and digital marketing strategies.
  • Digital Skills: Solid working knowledge of digital platforms, including WordPress, Adobe Creative Suite, Google Analytics, and social media monitoring tools.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling content and pitch stories to media outlets.
  • Education: Marketing tertiary qualifications or equivalent experience.


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