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Social Media Marketing Specialist

2 months ago

Australia University Living Full time

At University Living, we are a leading global student housing marketplace that connects international students with the best places to stay near university campuses worldwide. Our platform offers a vast selection of accommodations, with over 1.75 million beds in 35,000 properties across 265+ international education hubs.

Key Responsibilities:

  • Develop innovative ideas and concepts for brand campaigns and social media content that resonate with our target audience.
  • Manage and maintain our company's social media presence across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Drive social media growth and engagement by creating and implementing effective content strategies, including calendars and content planning.
  • Collaborate with stakeholders to conceptualize and execute special campaigns, product marketing, and promotional content.
  • Analyze and report on audience demographics, social media channel performance, and online reputation management.

Requirements:

  • 2-4 years of experience in social media marketing or a related field.
  • Strong understanding of social media platforms, their features, and their audiences.
  • Excellent content creation and planning skills, with the ability to adapt to changing trends and platforms.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.