National Key Account Executive, QSR

Overview

In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today RedBull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

Role

The National Key Account Executive (NKAE) role is primarily responsible for winning new business and expanding RedBull’s distribution within the Limited/Quick Service Restaurant (QSR) channel using the Hunting List System. An equal key focus of the role will be to implement segment-specific POS execution and vertical listing outcomes in new and existing accounts to win new consumers and drive subsequent incremental volume to a profitability target. The NKAE will focus on winning new medium-sized key account groups within the QSR channel and work closely with the regions to provide a new level of customer engagement. Ultimately, the NKAE outputs will enable RedBull to grow our distribution and relevance within QSR channel and drive our long-term growth.

Responsibilities

- Win and contract new Key Account Groups from “No Energy” or competition as per target using the Hunting List System
- Drive horizontal and vertical distribution in new and existing accounts
- Ensure volume targets are met by Key Account
- Re-sign all existing Key Account Groups
- Deliver profitability targets by Key Account Group as per agreed investment proposals
- Execute segment specific POS to drive awareness and incremental beverage sales
- Activate RedBull sales drivers in the QSR channel
- Gain agreement to place RedBull Coolers and POS with engaging content in accounts
- Own ordering at the table where applicable and ensure suitable product offer is available by account
- Ensure listing and execution on Digital Ordering Platforms that service the accounts
- Deploy permanent and temporary Consumption Activation
- Place segment-specific POS with occasions messaging, including RedBull and customer-owned POS materials
- Win Owners, Franchisees, and Venue Staff through training, competitions, and staff consumption programs
- Gain support to adopt RedBull ‘Owned’ consumer promotions and marketing initiatives
- Develop and deploy ‘Customer Tone of Voice bespoke brand activation where applicable
- Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation
- Manage Joint Marketing Funds and Variable Rebates to agreed levels in a timely manner
- Trading Terms negotiations as required, improving profitability and business development outcomes
- Rolling 6-12 month joint-business-plans (JBP’s) prepared and delivered to all customers
- Quarterly performance reviews prepared and delivered to all customers, along with claims verification and processing
- Obtain and manage monthly Sales Data from customers and Distributor Partners where necessary
- Engage customers through our Industry Marketing Program
- New Business internal investment pitches
- Work closely with On Premise Marketing Partner to drive brand activation outcomes
- Drive internal customer performance reviews with Finance Partner
- Maintain Hunting List and Key Account Tracker
- University Degree Preferred
- Minimum 2-years FMCG account manager experience
- Intermediate capability with MS Excel, PowerPoint, and Teams
- Strong presenter and active listener
- Able to diagnose win-win opportunities and influence customers to adopt
- Knows premium brand execution and activation
- Strong negotiation skills at a senior level and commercial acumen
- Action-oriented; follows through and drives outcomes to completion
- Travel 30-40%

Where you’ll be based

Sydney New South Wales, Australia

Join the team

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

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Compliance and privacy: You have read and understand the Privacy Statement and the RedBull Australia Privacy Policy. You are qualified to work in Australia and understand that RedBull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth). All the information you have submitted to RedBull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with RedBull Australia Pty Ltd.

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