Lifecycle Marketing Specialist

Australia (Remote); Melbourne, VIC Australia (Remote)

Overview

We are a leading eco-friendly household essentials business that donates 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. We operate scaling businesses in the UK, US and Australia (Canada, soon). Our team is based in Australia, the UK, the Philippines, China, and the US. We are a 250+ person team aiming to increase annual donations tenfold over the next 5–10 years to bring everyone access to clean water and sanitation services.

About the role

The purpose of the Lifecycle Marketing Specialist role is to design and deliver a customer-first lifecycle strategy that increases engagement, amplifies customer value, and drives long-term advocacy, supporting key commercial priorities. This includes developing and launching a differentiated loyalty program, managing and scaling our referral program, and evolving the subscription experience to deliver value at every stage. You will lead segmentation, personalisation, and cross-channel campaign strategy using first-party and behavioural data. You’ll be part of the E-commerce team, which focuses on driving the overall business results for direct-to-consumer, with a primary focus on customer retention through a lifecycle marketing approach.

Responsibilities

- Developing insight-led, data-informed lifecycle programs and strategies with clearly defined key results and ongoing performance tracking.
- Planning, organising, and overseeing the delivery of complex lifecycle marketing initiatives, from discovery and insights to ideation and launch.
- Facilitating teamwork between the creative, product, and data teams to deliver targeted and high-performing campaigns.
- Increasing the effectiveness of automated flows, measured by improved efficiency and customer loyalty.
- Launching loyalty offers and exclusives that drive customer value.
- Adjusting priorities as needed in response to changing business needs or market conditions.

Let’s talk about you / Qualifications

- You’re a proactive and strategic thinker with a customer-centric mindset.
- You are an expert in lifecycle and email marketing, capable of overseeing full lifecycle communications from onboarding to win-back. You have strong critical-thinking skills and a focus on data-driven decision-making, using A/B testing and other methodologies to optimise campaigns and programs. You can effectively prioritise work by focusing on high-value activities tied to key outcomes, such as customer retention rates and lifetime value.
- You're a collaborative and results-oriented team player who can manage timelines, resources, and budgets to ensure projects are delivered on schedule and within scope. You can influence stakeholders and take ownership to deliver high-impact initiatives on time.

Why work with us?

As a certified B Corp, we work to make a difference every day while maintaining high standards of social and environmental impact. Our most recent B Corp score is 125.5. We offer competitive, market-informed salaries, meaningful healthcare support for our global team, generous paid leave, tailored learning and development opportunities, and even free toilet paper. Our engagement surveys indicate pride in working for Who Gives A Crap, and we share that pride.

Inclusion & Representation

We welcome diverse perspectives and experiences. Providing information about identity and representation is optional and will not influence the outcome of your application. Any data collected is anonymised and aggregated to help us improve inclusion and reduce bias, in line with our privacy standards.

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