Lifecycle Marketing

About the Opportunity

Are you a marketer passionate about driving commercial outcomes through customer journeys? If so, the Lifecycle Marketing & CRM Lead role with our Total Tools brand might be the perfect fit for you.

This strategic position offers ownership of the entire customer lifecycle, from initial interaction to retention and win-back. You'll define and execute how our brand engages with customers at every touchpoint, championing the campaign lifecycle across channels such as email, SMS, and digital platforms. Your goal will be to ensure that the right message reaches the right audience at the right time.

Collaborating closely with the Loyalty and Engagement Manager and the Customer Experience team, you'll place marketing and creative strategies at the heart of your focus, driving meaningful customer engagement and business growth.

What you will be doing:

• Lifecycle marketing and engagement by developing and optimising end to end customer journeys from acquisition, onboarding, retention to win back.
• Execute multi-channel campaigns (email, SMS, push, in-app) using our marketing automation platform to deliver timely, relevant, and engaging messaging.
• Leverage customer data and insights to drive personalisation strategies, customer value, and campaign performance.
• Partner with cross-functional teams - Marketing, Digital, Promotions, Data - to ensure CRM activity aligns with broader business goals.
• Oversee the execution of the CRM campaigns, ensuring creative, channel and list- strategy are aligned and high quality.
• Report on campaign performance, test-and-learn outcomes, and customer engagement insights to inform future strategy.

You're likely a match if you are/have:

• A customer-first mindset with a passion for delivering seamless, data-informed journeys.
• 3+ years' experience in CRM, loyalty, or customer engagement within a retail or ecommerce setting.
• Hands-on experience with marketing automation platforms (e.g., Braze, Emarsys, Salesforce Marketing Cloud, Adobe Campaign).
• Strong understanding of lifecycle marketing, segmentation, and campaign optimisation.
• Commercially savvy - you know how to link CRM activity to business outcomes like retention, upsell, and customer lifetime value.
• Curious and analytical - you're not a data scientist, but you love digging into campaign results and asking the right questions.
• Organised and adaptable - you thrive in a fast-paced, cross-functional retail environment.
• A collaborative team player who can confidently manage stakeholders across marketing, digital, and data teams.
• Experience managing CRM integrations across platforms like eCommerce, loyalty engines, and CDPs.

Apply now and help shape the future of customer engagement at Total Tools.

What's on offer

We're proud to offer a workplace that supports your well-being, growth, and belonging: 

Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually 

Career Growth: Endless learning and development opportunities 

Parental Leave: 12 weeks of gender-neutral paid leave for primary carers 

Inclusive Culture: Bronze Employer for LGBTQ Inclusion 

Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)  

Mental Health: Gold accreditation by Mental Health Australia 

Flexibility: Flex Ready and Family Friendly Workplace accredited 

About Us

At Total Tools & Hardware Group (Part of Metcash), we're more than just a group of hardware and tool retailers — we're a national network helping build stronger communities.

Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, TTHG supports independently owned, joint venture, and company-owned stores across Australia. With a strong focus on local ownership and expert advice, we give tradies, builders, and DIYers the edge they need to tackle any job — big or small. Whether it's trade-quality tools from Total Tools or reliable hardware from Mitre 10 and HTH, TTHG is the powerhouse behind the stores that keep Australia building.

#INHT