Marketing Specialist

4 days ago

Melbourne, Australia Liven Full time

**Marketing Specialist - Lifecycle**

**Department**:Marketing

**Employment Type**:Full Time

**Location**:Melbourne

**Reporting To**:Amy van Stekelenburg

**Description**

Own and drive key projects across the B2C, B2B2C and B2B space. This role is for a generalist someone who is willing to jump in and drive any project from creating blog posts through to in depth sales/ marketing journeys.

**Key Responsibilities**
- Demonstrated experience in a range of digital marketing technologies and analytics tools - Braze, Hubspot, Pardot, Tableau, Power BI, Looker, Amplitude (a combo of)
- **Excellent interpersonal skills **with the ability to work collaboratively across an organisation and develop strong relationships and networks
- **Sales lifecycles**: Strategize and execute sales nurtures and lifecycles to ensure that we are making the most of every new lead and customer
- **User experience**: drive campaigns to improve our user experience and increase touch points across both B2B and B2C
- Build your own Loyalty: the marketing point person for this program from merchant adoption through to education and continuous improvement and revenue growth
- **Content creation**: Collaborate with cross-functional teams to develop content strategies aligned with business objectives and audience preferences. Ensure content consistency with brand voice, message, and overall marketing strategies.

**Analytics and Reporting**: Monitor key metrics and generate reports to track the performance of campaigns. Analyse data to identify trends, insights, and areas for improvement. Make data-driven recommendations.

**Skills, Knowledge & Expertise**
- Proficiency in using digital marketing tools and platforms, ideal experience with Hubspot and or Braze.
- Creative mindset with the ability to craft engaging and persuasive copy.
- Proactive and self-driven, with strong problem-solving skills and the ability to work autonomously.
- Strong analytical skills to interpret data and derive actionable insights for optimisation.
- Effective communication skills to collaborate with cross-functional teams and present insights.
- Result-oriented approach with the ability to manage multiple campaigns and projects simultaneously.
- Understanding of user experience and conversion optimisation principles.
- Continuous learning mindset to stay updated with industry trends and best practices.
- Ability to work collaboratively within a team and independently.

**Education/Qualifications**: Tertiary Qualifications in Marketing, Advertising or PR or similar

**Experience**: 3+ years experience in a similar role

**The mindset required to be successful in this role**
- Self starter
- Creative
- Resourceful

  • Marketing Executive

    2 days ago

    Melbourne, Victoria, Australia The Marketing Room Full time $60,000 - $80,000 per year

    Due to strong demand, we are looking for an experienced Marketing Executive to work with our clients on a part-time basis.The RoleAs the client's in-house marketing specialist, you'll take the lead on managing all digital aspects of their marketing activity.You'll be the channel specialist, focusing on hands-on execution, managing high-impact social...

  • Marketing Specialist

    4 days ago

    Melbourne, Australia CheapBills Full time

    Are you an aspiring Marketing Specialist looking for an opportunity to advance your career? If you are passionate about new marketing trends, always on top of best industry practices, great in project management and have an eye for detail, we have the perfect job for you! We are looking for an enthusiastic Marketing Specialist to join our marketing dream...

  • Marketing Specialist

    2 weeks ago

    Melbourne, Australia Miller Leith Full time

    **The Company** The business is privately owned and located in West Sunshine. The company’s core business has been supplying a range of different products in the food & retail sectors including flexible packaging and sustainable retail packaging solutions. A real focus for the business is centred around driving sustainability into the market, which has...

  • Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Harmony New Energy Auto Pro Servicing Pty Ltd Full time $70,000 - $120,000 per year

    Marketing SpecialistLocation: Melbourne, VICCompany: BYD – Harmony Auto AustraliaAbout UsHarmony Auto is the official BYD dealer group in Victoria, representing one of the world's most innovative and fast-growing new energy vehicle brands. With rapid business expansion and multiple dealerships across Melbourne, we are committed to delivering exceptional...

  • Marketing Specialist

    2 days ago

    Melbourne, Australia Cyril Gwen Consulting Full time

    **A Marketing Specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.** **Marketing Specialist responsibilities include**: - **Conducting market research to find answers about consumer requirements, habits and...

  • Bid Specialist – Melbourne

    2 weeks ago

    Melbourne, Victoria, Australia Aurora Marketing Full time

    Want to work with a dynamic team that strives for high performance.We are the market leader in bid management consulting, helping clients with tenders, bids, proposals and submissions, as well as other complex documentation such as capability statements, information memoranda, award submissions and grant applications. Being an expert in this field fuses...

  • Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Nexventur Full time

    **Australia - IT & Marketing**:**Marketing Specialist - Melbourne**:Location**:Melbourne**Salary**:Competitive DOE**Position**:Full Time**Our client is a specialist in construction with three business areas: Blue Collar Recruitment, White Collar Recruitment and Construction plant and machinery hire. They have built up a reputation for exceptional service and...

  • Marketing Specialist

    3 weeks ago

    Melbourne, Victoria, Australia align Full time

    Overview seeks a Marketing Specialist to plan and execute digital outbound campaigns that attract, nurture, and convert prospects for our clients. Reporting to the Manager of Digital Marketing Services and working alongside seasoned strategists, you'll build strategies, interact with stakeholders and drive performance improvements across a range of B2B...

  • Marketing Specialist

    1 week ago

    Melbourne, Australia Penfold College Full time

    **About Us**: Penfold College is a leading education provider in Melbourne, offering a wide range of courses in Business, Childcare, Ageing Support, Automotive, and English Language. We are dedicated to delivering quality education and fostering a supportive learning environment for our students. We are seeking a talented and motivated Marketing Specialist...

  • Marketing Specialist

    3 weeks ago

    Melbourne, Victoria, Australia align Full time

    Overviewalign.me seeks a Marketing Specialist to plan and execute digital outbound campaigns that attract, nurture, and convert prospects for our clients. Reporting to the Manager of Digital Marketing Services and working alongside seasoned strategists, you'll build strategies, interact with stakeholders and drive performance improvements across a range of...