Lifecycle Marketing, Specialist

13 hours ago

Council of the City of Sydney, Australia ResMed Inc Full time

Lifecycle Marketing, Specialist page is loaded## Lifecycle Marketing, Specialistlocations: Sydney, NSW, Australiatime type: Full timeposted on: Posted Todayjob requisition id: JR/_045294As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences. **Let’s talk about Responsibilities*** Design and activate multi-channel lifecycle strategies that drive engagement and conversion.* Create targeted customer segments based on behavior, demographics, and engagement patterns, using data to drive relevance and personalization.* Activate automated, data-driven campaigns that deliver targeted messaging through email, SMS, WhatsApp, and other channels.* Create requirements for technical teams to build complex journeys, audience lists, and scripting for personalization.* Monitor and analyze lifecycle program performance, using insights to iterate and optimize strategies continuously.* Execute A/B tests to improve engagement and conversion rates and to learn more about customers.* Generate actionable insights from customer behavior data, identifying opportunities for improved segmentation and personalization.* Collaborate with business teams to understand high-level strategy and translate that into lifecycle strategies.* Report on campaign activity to stakeholders, participating in QBRs and other reporting rituals.## **Let’s talk about Qualifications and Experience Required:*** 3+ years of experience in Lifecycle Marketing, CRM, or related fields.* Strong knowledge of audience segmentation, targeting, and personalization techniques.* Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM systems.* Proficiency in data analysis, with the ability to translate insights into actionable strategies. • Experience in multi-channel campaigns including email, SMS, and WhatsApp.* Strong interpersonal skills to work cross-functionally and bridge marketing objectives with technical implementation.#LI-APACJoining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now
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