Lifecycle Marketer

Who are Heidi?

Heidi is on a mission to halve the time it takes to deliver world-class care.

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we're now powering more than 1 million consults every week.

With our most recent $16.6MM round of funding from leading VC firms, we're geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there. Ready for the challenge?

The Role

Heidi is growing at an unprecedented pace, and our Lifecycle team is scaling right alongside it.

We're looking for an ambitious, versatile Lifecycle Marketer to elevate our customer engagement programs and help us drive impact across the entire user journey.

There's a lot to build. With a large and highly active customer base, the Lifecycle team plays a critical role in supporting key business objectives; from free user activation and retention, to conversion and expansion.

Whether you're shaping long-term behavioural campaigns, launching strategic initiatives, or supporting product updates and customer webinars, you'll be instrumental in defining how we communicate with our users during this exciting phase of growth.

• Plan and execute lifecycle campaigns across email, in-app messaging, and push notifications to drive activation, retention, and feature adoption.
• Own customer communications for product updates, webinars, and roadshow initiatives, ensuring timely, relevant, and high-impact messaging.
• Develop onboarding and nurture journeys that guide users to value and encourage product-led self-discovery.
• Collaborate cross-functionally with Product, Growth, and Customer teams to align lifecycle touchpoints with broader go-to-market initiatives.
• Segment users and personalize outreach based on behavioral, usage, and demographic data to maximize engagement and conversion.
• Run A/B tests and optimize campaigns to improve key lifecycle metrics—open rates, activation, engagement, and expansion.
• Build out reporting and analytics to track lifecycle performance and uncover opportunities for deeper impact.

What we will look for:

• You have a deep curiosity about customer behavior and can put yourself in their shoes, crafting messaging and experiences that resonate at every stage of the journey.
• You're comfortable with both content and copywriting, or the technical aspects of lifecycle tools, experimentation, and automation (or both).
• You're versatile with a broad skill set, and have a knack for learning new things fast; tools, systems, user behavior, product features, and more.
• You've had hands-on experience running customer communications via email platforms like , Braze, HubSpot, or similar. You're not afraid to build, launch, and iterate on your own.
• You bring 1+ years of experience in lifecycle, digital, or PLG marketing, and are eager to grow quickly in a fast-paced environment.
• You have experience working in a fast-paced tech, SaaS, or startup environment.
• You can manage multiple projects with tight deadlines, and still deliver polish
• Bonus: Exposure to healthcare, events, or web design/development workflows

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.
• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:
• We will stop at nothing to improve patient care across the world.
• We design user experiences for joy and ship them fast.
• We make decisions in a flat hierarchy that prioritizes the truth over rank.
• We provide the resources for people to succeed and give them the freedom to do it.

Why you will flourish with us ?

• Flexible hybrid working environment, with 3 days in the office.
• Additional paid day off for your birthday and wellness days
• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia's leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career