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Lifecycle Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia Who Gives A Crap Full time $80,000 - $120,000 per year

Not all heroes wear capes — but plenty of them use toilet paper
Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion

Funny name, serious business
We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we've contributed over $18 million AUD to this mission. Basically, we're really good at making it easy to do good.

We operate scaling businesses the UK, US and Australia (Canada, soon). Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people to make the biggest possible impact for people and the planet. Over the next 5-10 years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role
The purpose of the Lifecycle Marketing Specialist role is to design and deliver a customer-first lifecycle strategy that increases engagement, amplifies customer value, and drives long-term advocacy, supporting key commercial priorities. This includes developing and launching a differentiated loyalty program, managing and scaling our referral program, and evolving the subscription experience to deliver value at every stage. You will lead segmentation, personalisation, and cross-channel campaign strategy using first-party and behavioural data.

You'll be part of the E-commerce team, which focuses on driving the overall business results for DTC, with a primary focus on customer retention through a lifecycle marketing approach.

If you worked here this past month here are some things you might have been involved in

  • Developing insight-led, data-informed lifecycle programs and strategies with clearly defined key results and ongoing performance tracking.
  • Planning, organising, and overseeing the delivery of complex lifecycle marketing initiatives, from discovery and insights to ideation and launch.
  • Facilitating teamwork and cooperation between the creative, product, and data teams to deliver targeted and high-performing campaigns.
  • Increasing the effectiveness of automated flows, measured by increased efficiency and customer loyalty.
  • Launching loyalty offers and exclusives that drive customer value.
  • Adjusting priorities as needed in response to changing business needs or market conditions.

Let's talk about you
You're a proactive and strategic thinker with a customer-centric mindset.
You are an expert in lifecycle and email marketing, capable of overseeing full lifecycle communications from onboarding to win-back. You have strong critical-thinking skills and a focus on data-driven decision-making, using A/B testing and other methodologies to optimise campaigns and programs. You can effectively prioritise work by focusing on high-value activities tied to key outcomes, such as customer retention rates and lifetime value.

You're a collaborative and results-oriented team player.
You can manage timelines, resources, and budgets to ensure projects are delivered on schedule and within scope. You can influence stakeholders and guide them toward making effective decisions together. You take initiative, demonstrating ownership and accountability to deliver high-impact initiatives on time.

You give a crap
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too

Why should you work with us?
First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we're in
very
good company with other
exceptional
B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that's why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well,
we
couldn't be more proud of that.

Have you made it this far?
If you're still reading, we think there's a strong chance you might be our kind of person. Here's the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don't check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.