National Account Manager, Specialty Retail

3 months ago

Sydney, Australia Red Bull Full time

**Company Description**:
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

Commencing in January 2025, this role will aim to build presence and visibility of Red Bull in the Specialty Retail and Vending channels and banners. The role will have responsibility to ensure continuous partnership and expansion in existing Specialty customers as well as the management of existing and the winning of new Vending partners. This role will have responsibility to develop partnerships with our DP's, sales and marketing teams to build reach and occasionality.

**GROW REACH AND PENETRATION ACROSS SPECIALTY & VENDING CHANNELS**
- Key Account responsibilities: All existing and potential specialty and Vending accounts.
- Build distribution, occasionality and volume with existing key accounts (ongoing)
- Develop and implement conceptual sell presentations to win new or expand
- Implement new business framework that enables national and regional success for new business
- Work in close collaboration with NAM Specialty Retail to ensure new business opportunities are maximised

**DELIVER AGAINST VOLUME AND TRADE INVESTMENT PARAMETERS**
- Support the monthly business plan financial sales volume across all key accounts
- Deliver profitable growth via effective and optimal use of available investments
- Keep within approved monthly Trade Investment budgets of permanent discount and Joint Advertising targets
- Manage the monthly trade spend reconciliation process
- Act as the 'central hub' and facilitate the timely communication of account information to relevant field teams

**DEVELOP ACCOUNT PLANS VIA DISTRIBUTOR PARTNERS & VENDING OPERATORS**
- Work closely with DP's to implement Specialty Retail and Vending strategic plans
- Track and review availability and execution progress
- Develop and deliver trade tools and training for distributor partners
- Execute time in trade with distributor partners

**SUPPORT THE STATE BASED NON-TRADITIONAL PROGRAMS**
- Ensure channel understanding and executions are driven at state/regional level utilising the existing forums (mission briefs) with our own field teams
- Ensure channel and DP expectations are being adhered to via support of the DPM's and DP's directly where needed

**CARRY A NEW BUSINESS HUNTER MENTALITY**
- Continue to 'sniff' opportunities across the total marketplace and engage directly or indirectly with various stakeholders to ensure that opportunities are always maximised

**Qualifications**:

- 5+ years FMCG industry experience
- 3+ years of Key Account Management
- Non-traditional / food service / vending background is desirable
- Strong planning and project management skills
- Strong financial and analytical ability

**Additional Information**:
You warrant that:

- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).

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