Growth Strategy Manager
3 weeks ago
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
- The Growth Strategy Manager will report to the Growth Strategy Team Lead and will help shape the strategic direction, and priorities as well as execute on a broad range of initiatives to grow the HelloFresh Group customer base in Australia
This role is an excellent opportunity for someone who is a driven, customer-oriented, highly analytical with strong problem solving and communication skills and who is excited to make an impact in one of the fastest
- growing global food technology companies in the world
You will..
- Run deep dives to identify the most promising performance improvement opportunities and present ideas, actionable insights to senior leadership teams.
- Support ad hoc strategic projects that contribute to our growth.
- Own the performance content roadmap across a variety of offline and online channels (Direct Mail, Affiliates, Referrals, Influencers, Facebook, Instagram, Google), across HelloFresh’s meal kit category.
- Optimise individual channels’ conversion rate through rigorous and creative A/B testing around content, landing pages and discounting.
- Be an expert on market and competitor landscape including latest tech and content curation insights as well as competitor content and discount strategy.
You have/are
- 3-5 years of experience in Marketing, eCommerce or Business Development.
- Strong analytical skills and a data-driven approach to decision making; able to break down problems to their root cause in a systematic way.
- Ability to be nimble, hands on and respond quickly to changes and challenges of the business.
- Experience managing stakeholders from different departments of a business, ideally across different regions.
- A customer-first approach to creatively tailor content and messaging to specific audience segments.
- Comprehensive understanding and use of Excel/ Google Suite functions.
- Adaptable and business focused: you naturally prioritise projects that are high impact
- Capable of working across all level of the organisation leveraging data-led insights
- Egoless and driven by a great desire to learn and want to continuously improve
What you’ll get in return
- The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase
- Egoless environment, constant learning with room for personal growth
- Flexible working arrangements
- Company discount - 70% off HelloFresh boxes
- Free access to Headspace
- HelloFresh Academies - monthly internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role. Must have full working rights in Australia
Location: Chippendale Head Office
**Salary**: Competitive salary & employee benefits
LI-Hybrid
- About HelloFresh
- We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
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