![Royal Australian Mint](https://media.trabajo.org/img/noimg.jpg)
Marketing Campaigns Officer
2 months ago
Closing date: 19/06/2023
**Marketing Campaigns Officer**
**- APS Level 6**
**- Ongoing**
**- $91,841 - $100,348**
**- Marketing/Tourism/Communications**
Are you ready to embark on an exciting journey where you can play a pivotal role in promoting a world-class Mint and a number of collectible coins alongside big brands like AC/DC, Woolworths, The Wiggles, Neighbours, and more? As a Marketing Campaigns Officer, you will have the unique chance to work on fun and creative ways of promoting coins to a passionate and engaged audience as well as promoting the Mint to local and visiting tourists. You will be joining a dynamic team of professionals who work hard but have fun doing it. Help us inspire Australians on the wonder of coins.
The duties of this position include:
1. Strategically planning advertising campaigns with the Marketing & Communications Manager to strengthen and increase brand awareness, retail sales and visitation.
2. Developing and managing high-level Meta (Facebook & Instagram) advertising campaigns, native advertisements and sponsor content articles.
3. Working closely with external partners of the Mint to implement strategies that grow exposure and engagement with new customers.
4. Managing advertising budgets, including budget tracking, forecasting and financial reporting.
5. Liaising with internal stakeholders to optimise the customer experience and react to any changes required in advertising campaigns.
6. Reviewing and analysing externally conducted research to develop opportunities to target customer segments with tailored messaging campaigns.
7. Developing and distributing post-campaign analysis and recommendations and using insights to inform future advertising campaigns.
8. Managing relationships with the government’s master media buying agency (Universal McCann).
9. Managing and mentoring staff.
**How to apply**
**11:30pm** on
**Monday, 19 June 2023**. You will need to upload:
- A current resume
- A one-page-pitch that describes how your skills meet the requirements of the role as detailed in the position description.
Should you have any questions regarding the role, please contact Nicolle Keyes on (02) 6202 6974.
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