Marketing Lead

3 days ago


Melbourne, Australia RACV Full time

Melbourne, Victoria | RACV Head Office
- Permanent Full Time | Hybrid working
- Competitive salary | Discount on RACV Products

**Great things start here**

Challenge yourself, inspire others, make a difference - it all starts here. At RACV, we’re proud to be there for every Victorian. Whether it’s on the side of the road, a trip down the coast or inside our stores, we’re in the community and a big part of their everyday. When you join the journey at RACV, you’ll find more than just a job. It’s your chance to be part of something bigger.

**About the Opportunity**

Reporting to the Marketing Manager Travel & Experiences, the Marketing Lead - Partnerships is integral to the team providing support to the Marketing Manager on key programs of work and taking the lead on a number of projects pertaining to destination partnership programs.

**This could be just the right role for you**

The Leisure Marketing Team is responsible fo
**r **proposition development, media strategy development/optimisation and customer acquisition/retention effectiveness across an integrated channel mix.

Key responsibilities and areas of expertise required for this role:

- Develop destination campaign plans and briefs (under guidance, where appropriate), which facilitate operational planning (and implementation), the media & creative development process (agency side) and fulfilment (mailing houses etc.).
- Present to Destination Marketing Organisation’s on partnership opportunities with RACV Travel and Experiences through co-operative advertising programs.
- Manage the production of campaign elements, ensuring appropriate sign-off from relevant parties including product, legal and compliance sign-off.
- Support the Marketing Manager in executing certain campaign elements.
- Develop collateral as appropriate to support our leisure portfolio
- Track campaign progress, continually optimise and refine (as necessary), and report performance across lead indicators on a weekly basis (across all distributors).
- Demonstrate creative excellence and generate effective outcomes across all communication mediums.
- Effectively manage allocated budgets and ensure regular and accurate budget tracking.

This is an exciting time to join a talented team.

**What you’ll need to be successful**
- 5 years + experience in campaign management including through the line mediums
- Bachelor’s degree in business, Marketing, or similar qualification.
- Sound communication skills both verbal and written with a proven ability to translate technical information into effective and meaningful communication
- Good project management skills
- Travel industry experience an advantage

**The RACV difference**

Curious about where this role could take you? At RACV, we leave that up to you. Explore endless opportunities, find unexpected pathways, set long-term goals, and grow your career in more ways than one.

**Application Process**

Submit your CV.
- Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police checks as a condition of employment. All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment._
- How to apply:
- If you have **NOT** registered with our Online Application System, you can begin your Application



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