Go to Market Lead Anz
6 months ago
The** Go to Market Lead ANZ **will be responsible for developing and executing regional marketing strategies and initiatives to drive awareness, generate leads, and support sales efforts utilising the full marketing channel mix across their region.
We are looking for someone with a growth mindset, and the drive to engage, collaborate and influence business outcomes through go to market initiatives.
You will have a strong understanding of the regional market dynamics, customer preferences, and competitive landscape and a desire to think differently, to test and learn, and to optimise the marketing mix towards favourable marketing outcomes.
You have a ‘we not me’ mindset and have exceptional communication and interpersonal skills, with the ability to collaborate effectively within marketing, sales teams, partners, and internal stakeholders to meet the desired outcomes.
A proven ability to prioritise and focus efforts on short term goals whilst building the foundations for the future, with solid project management skills, with the ability to manage
**Requirements**:
- Develop and execute end to end multi channel go to market plans that align with overall go to market strategy and objectives to generate awareness, drive lead generation, and accelerate pipeline growth.
- Collaborate closely with the sales team to understand their needs, challenges, and priorities, and develop marketing programs and campaigns that effectively support their efforts.
- Create and adapt marketing collateral, presentations, and sales tools to effectively communicate the value proposition of our products and solutions to the regional audience.
- Collaborate with cross-functional teams within marketing, such as product marketing, content marketing and marketing operations, to ensure messaging consistency and alignment with overall marketing strategies.
- Track, measure, and analyse the performance of go to market marketing activities, including ROI, lead generation, pipeline acceleration, and conversion rates, and use insights to optimise future marketing initiatives.
- Build and manage relationships with key industry partners, influencers, and associations to drive co-marketing opportunities and amplify our brand reach in the region.
- Provide regular communication and reporting to stakeholders, including sales leadership and marketing management, regarding go to market marketing activities, results, and recommendations.
- Stay updated on regional market trends, marketing trends including digital marketing, industry events, and competitive activities, and proactively identify opportunities for thought leadership and market differentiation.
- Manage the regional go to market budget, ensuring evidence based allocation of resources and effective cost management.
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