Marketing & Partnerships Lead

6 months ago

Melbourne, Australia Wesfarmers OneDigital Full time

Are you interested in joining the dream team at Wesfarmers OneDigital?

Good call. We’re an exciting new digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands focussed on making lives better for people all around Australia. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.

We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

**The Opportunity**

As the Partnerships Marketing Lead you will be a key bridge builder between OneDigital marketing and our marketing counterparts in the Divisions. You will be co-creating marketing calendars to support acquisition and engagement of OnePass members including Division-specific benefit packages and a suite of offers for consumers that ultimately help demonstrate customer value through the OnePass program.

The Divisions are the retailers, but our customer-focused member program will be the cohesive glue to send the best offers to the targeted customer segments. Success in this role will be when the Divisions see that OnePass is growing Customer Lifetime Value.

**What you’ll be doing**
- Build strong, trusting and collaborative relationships with marketing counterparts within Divisions
- Develop and maintain holistic marketing calendar incorporating Divisional offers and seasonal peaks - consider how this can be accessed and understood across the organisation effectively.
- Oversee pipeline of Division-Specific Dynamic Rewards and input to a central calendar. Liaise with OnePass Digital Marketing team to ensure the implantation of Dynamic Rewards can be measured effectively
- Develop OnePass and joint Divisional campaigns in collaboration with other marketing leads
- Ensure campaigns are executed in adherence to OnePass Brand Guidelines. Oversee delivery of assets by working cross-functionally with OnePass team; manage responsibilities between marketing agencies, in-house teams and approval processes.
- Reporting on the success of partner marketing campaigns and promotions, specifically developing a “Test & Learn” mindset to share learnings across the Divisions to constantly improve marketing effectiveness.

**What you'll bring to the table**
- 5+ years’ experience in marketing and/or partnerships role
- Tertiary qualification in Advertising, Marketing or Business is advantageous
- Strong commercial acumen
- Results driven
- Strong stakeholder and relationship manager
- Campaign management experience
- Strong digital landscape understanding

**Why OneDigital?**

Working in a community of industry-leading innovators with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.
- You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
- Culture of comradery and collaboration - OneTeam
- Plus, all the tools and learning you need, the tone is set for you to shine and succeed.
- We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.

**Team Benefits** - just to name a few

To support you at work, what you value in life and in the community, our team member benefits include:

- Access to the latest technologies
- An annual budget for your learning and development (this includes learning of your choice, certifications and more)
- Extended parental leave (16 weeks for primary carers), and paid volunteer days
- Flexible working - we balance working together with working flexibly
- People-focussed culture that celebrates achievements big and small
- Oh, and did I mention paid subscriptions and discount cards.

**Next steps

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