Go-to-market Manager

5 days ago


Melbourne, Australia Bupa Full time

**The Opportunity**

Join an incredibly dedicated and diverse team as our Go-To-Market Manager (GTM) you are accountable for design and delivery of go to market plans for specific initiatives, product launches and changes, propositions or experiences

You will work hand in glove with Product, Marketing, Customer Experience, Partnerships, Digital, Corporate Affairs and customer facing channels to ensure the strategic creation and successful orchestration and implementation of the GTM plan.

**This is a fixed term full-time position with a view of permanency, based in Melbourne office. (Bupa offers hybrid working arrangements and you can work from the office or from home)**

**How will I help?**

**You will add value by**:

- Maintain and optimise the GTM framework and toolkit based on in market learnings, to ensure a consistent approach for each product/proposition/experience taken to market (tailored where appropriate based on initiative specifics)
- Feed into the comprehensive quarterly plan that sets the direction for the integrated commercial and strategic levers of the HI business and how these translate into activity across marketing and channels.
- Work with Marketing, Digital and customer channels to develop and ensure new customer value propositions are embedded consistently across all touchpoints, and to ensure any new opportunities are maximised.
- Ensure effective development and management of overall GTM timelines, campaign calendars, and operational delivery of GTM plans to meet key business objectives.
- Manage key GTM elements i.e., offers calendar on behalf of DRP to ensure we take a strategic and forward-looking view of these elements to optimise based on effectiveness and ensure sustainable growth for the portfolio.

**Why work at Bupa?**

We keep our people smiling by helping them improve their lives in and outside of the office.

We’re a welcoming lot, no matter who you are or where you’ve come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.

We support our people to be the best version of themselves, physically and mentally. With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.

Our employees can access wide range of benefits: from our own products (incl. health insurance discounts) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few). We reward our people and celebrate their success, provide initiatives that develop careers and look after our people’s health, wellbeing and futures.

**What do I need?**
- At least 5 years’ experience in commercial roles across marketing, product or channels
- Experience in Australian healthcare legislative and regulatory environment.
- Product and strategy experience not mandatory but desirable.
- Understand data assets
- Working knowledge of relevant regulatory and compliance obligations e.g.: APRA desirable

**About Bupa Asia Pacific
Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

Since 2002, we have reinvested approximately $6 billion in the region, with the Bupa Foundation investing more than $34 million to support 130+ health and care projects.

Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.



  • Melbourne, Australia Redbubble Full time

    **About Redbubble**: Redbubble was born in 2006 in Melbourne, Australia. The dream was simple. Give artists a meaningful new way to sell their creations. Today, we connect over 800k artists and designers with millions of fans across the planet. As for us? We're passionate, imaginative, and a little offbeat. An inspired mix that's helped artists earn over...

  • Go-to-market Manager

    2 months ago


    Melbourne, Australia Bupa Full time

    **Go to Market Manager** **About the Role** The Go-To-Market Manager will be responsible for the planning and execution of go-to-market strategies for new and existing products, services and propositions to drive growth and improved customer experience outcomes. The role requires a good understanding of marketing principles, customer needs, the competitive...

  • Go to Market Lead Anz

    8 months ago


    Melbourne, Australia Education Perfect Full time

    The** Go to Market Lead ANZ **will be responsible for developing and executing regional marketing strategies and initiatives to drive awareness, generate leads, and support sales efforts utilising the full marketing channel mix across their region. We are looking for someone with a growth mindset, and the drive to engage, collaborate and influence business...


  • Melbourne, Australia Bupa Full time

    **The Opportunity** Join an incredibly dedicated and diverse team as our Go-To-Market Manager (GTM) you are accountable for design and delivery of go to market plans for specific initiatives, product launches and changes, propositions or experiences! You will work hand in glove with Product, Marketing, Customer Experience, Partnerships, Digital, Corporate...


  • Melbourne, Australia AGL Energy Full time

    As the needs of our customers change, so do we. At AGL, we believe progress is powered by our people. If you’re set on making real change for tomorrow, we have the scale, resources and ambition to get it started today. Now’s an extraordinary time to work with us. We’re taking the lead on renewables and expanding our products to make them more...


  • Melbourne, Australia KPMGau Full time

    **Job Description **Our Client Growth & Markets (CG&M) team work together challenging traditional ways of operating to help us become the clear choice for our clients. The team also enable the Firm to deliver sustainable and profitable growth by focusing on the market through Industry and Sector lenses. The team combines a diverse skillset across sales,...


  • Melbourne, Victoria, Australia Too Good To Go Full time

    Role OverviewWe are seeking a highly motivated Business Development Representative to join our Melbourne-based launch team. As a key member of our team, you will play a pivotal role in introducing Too Good To Go's platform to local businesses and forging partnerships that support our mission.The Role:You will be responsible for proactively engaging with...


  • Melbourne, Australia KPMG Full time

    Our **Connected Technology Group (CTG)** defines and drives the digital, data and technology strategy for KPMG. We have an important advocacy role for technology in the market and across KPMG, working with our technology leaders to build our market presence. We cultivate collaboration and integrate tech execution across our business, driving a firmwide...


  • Melbourne, Victoria, Australia Too Good To Go Full time

    About the RoleThis is a unique opportunity to work as an Account Acquisition Manager with one of the leading companies in Australia, Too Good To Go. The company continues to grow rapidly, offering a fast-paced scale-up environment where you can see real and tangible impact in your role.As an Account Acquisition Manager, you will engage with restaurants,...


  • Melbourne, Victoria, Australia Square Full time

    Square is a leading company in the AU region, with a rapidly growing team. We are looking for an experienced Lead Generation and Go-to-Market Program Manager to join our Revenue Operations and Strategy team.The Sales Strategy team within Revenue Operations and Strategy is building data-driven programs and technology to increase team efficiency and...

  • Go to Market

    7 months ago


    Melbourne, Australia KPMG Full time

    **Company Description**: - KPMG Australia is part of a global network providing extensive services across a wide range of industries and sectors. Our people collaborate, share their expertise and create innovation as we partner with clients to solve complex challenges, empower change, drive disruption and growth. We look for talented people with the...


  • Melbourne, Australia Too Good To Go Full time

    At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste. Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste! As the world's largest food waste-fighting app, we...


  • Melbourne, Australia Too Good To Go Full time

    At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss. Through our marketplace app, we connect businesses that have unsold,...


  • Melbourne, Australia Too Good To Go Full time

    At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss. Through our marketplace app, we connect businesses that have unsold,...

  • Sales Specialist

    7 months ago


    Melbourne, Australia Too Good To Go Full time

    **_Taken from kickoff doc (in separate file - not full)_** At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss. Through...

  • Marketing Assistant

    7 months ago


    Melbourne, Australia Give A Grad A Go Full time

    A competitive salary of $60k-$66k (including super) - Supportive and encouraging work culture! - Hybrid work environment - 2 days in office **Company profile - Accounting firm** This leading accounting firm are looking for standout graduate Marketing Assistant to join their growing marketing team. With over 100 years in the industry, they are pioneers in...

  • Marketing Graduate

    7 months ago


    Melbourne, Australia Give A Grad A Go Full time

    A competitive salary of $60k-$66k (including super) - Supportive and encouraging work culture! - Hybrid work environment - 2 days in office **Company profile - Accounting firm** This leading accounting firm are looking for standout Marketing Graduate to join their growing marketing team. With over 100 years in the industry, they are pioneers in accounting...


  • Melbourne, Australia Bupa Full time

    A full time, permanent opportunity has arisen for a Head of Customer Activity and Go to Market to join our Bupa Health Insurance team. This is a hybrid role, and you are free to work from home or our Melbourne or Sydney CBD office locations. Reporting to the General Manager, Customer Strategy & Go to Market you will have day-to-day responsibility for the...


  • Melbourne, Australia Afterpay Full time

    **Company Description**: - Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. - So we expanded into software and started building integrated, omnichannel...


  • Melbourne, Australia Square Full time

    **Company Description** Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel...