Strategy & Proposition Marketing Manager

7 months ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 66012
**Department**: AR Product Marketing
**Division**: Australia Retail
**Location**: Melbourne
About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.

As a Strategy and Proposition Marketing Manager - Strategic Partnerships, your role is to focus on defining and developing impactful marketing strategies and propositions that unlock new revenue streams through partner innovation for great customer experiences across ANZ Australia Retail.

Your role is key in supporting Strategic Partnerships pillars of building new ecosystems, enhancing payments and reimagining loyalty for our ANZ customers. Your role requires strategy and proposition expertise, the ability to think at enterprise and customer level and will act as the conduit (both inwards and outwards) between the business and the broader marketing function (specifically the Brand & Advertising (B&A) Campaign Lead, Digital Sales Experience (DSE) Digital Marketing and 1:1 Personalisation Journey Experts.

**Role Location**: 833 Collins Street, Docklands VIC 3008 / 242 Pitt Street, Sydney NSW 2000

**Role Type**: 12-month Fixed Term contract, Full time

What will you bring?

To grow and be successful in the role, you will ideally bring the following:
**Customer obsessed**: You wake up every day thinking about how we can create great customer experiences by empathizing with our customers and being the champion for driving customer benefits and identifying clear customer needs for customer view in end-to-end proposition development.
**Brand champion**: You are the person who defines the ideal Brand experience (anchored around our Financial Wellbeing principles).
**Growth mindset**: You have a continuous improvement and innovative mindset that values shared learning to enable all to reach higher levels of performance and effectiveness.
**Discovery & Insights**: Ability to manage growth across market intelligence, portfolio economics, business implications and customer insights. Capturing trends and insights analysing into actionable implications so that we can drive partner innovation.
**Opportunity Scoping**: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes. This consists of opportunity ideation, early idea assessment and the development of opportunity summaries along with customer data analysis, research and insight generation
- **Strategic Prioritisation**: Reviews a range of Business Case scoped initiatives and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit. Consists of the review of initiatives and prioritisation based on overall desirability, feasibility and viability and readiness to launch.
**Proposition Development**: Ability to manage proposition development end to end will be a huge asset for this role. Translating research, data and customer insights into a customer promise that is valuable to our customers including service, communication and product experiences, resulting in better customer and commercial outcomes. Deep expertise across the four phases: immerse, synthesise, generate and define will be key, working with cross functional teams to define business case, DVF and launch to market. Portfolio and Proposition Development strategy includes offer development, management and implementation utilising commercial acumen and active consumer insights / analytics to drive growth.
CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points.
**Go to Market Planning**: Ability to make specific choices and course of action developed by each teaM/Function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets. Consists of goal setting & measurement, go to market strategy & planning and the scoping and development of business cases.
Portfolio Economics (also requiring mastery across the full Discovery & Insights capabilities): Ability to use internal data to understand customer behaviour and needs, how portfolios and products work and what are ANZ’s financial levers and drivers of cost - to eliminate waste, maximise competitive advantage and optimise financial return. Consists of modelling and metrics, customer intelligence and customer experience and works hand-in-hand with product to activate consumers by building a cohesive experience and using analytically driven pricing.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in y

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