Strategy & Proposition Lead - Home Loans

6 months ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 69738
**Department**: AR Product Marketing
**Division**: Australia Retail
**Location**: Melbourne
About Us

At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

About the Role

As a Strategy & Proposition Lead in our Home Loans team, you’ll play a key role in helping to develop both product and portfolio strategy including proposition development. Home Loans is a key product for the bank and is a significant portfolio, including from a both a brand and profitability perspective. The role requires deep portfolio expertise and an understanding of portfolio economics/financial levers and customer behaviours. You will act as the conduit (both inwards and outwards) between the business (Tribe) and the broader marketing function (specifically the Go To Markets (GTM) Campaigns Lead and Personalisation).

Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.

**Role Location**: 833 Collins Street, Docklands VIC 3008

**Role Type**: 7-month Fixed Term contract, Full-time

What will your day look like?

As a Strategy & Proposition Lead, you will have the opportunity to:
Bring large cross functional teams together engaging across product, distribution, operations and marketing services to create great customer outcomes.
Portfolio and Proposition Development strategy including offer development, management and implementation utilising commercial acumen and active priority segment consumer insights / analytics to drive growth.
Priority segment CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points.
Ensure product-market fit with strong alignment to the divisional marketing strategy.
Drive customer-centricity & competitive differentiation in product development.
Product proposition development as ‘reasons to believe’ for CVPs.
Product and customer experience funnel analysis and opportunity identification.
Manage product and customer experience playbook creation and marketing services briefing.
Oversee and execute translation of propositions into suite of consumer-facing offers including commercial benefits per offer ready for prioritization.
Delivering commercial and customer results aligned to the product KPI’s.

What will you bring?

To grow and be successful in this role, you will ideally bring the following:
**Discovery & Insights**: Manage growth across market intelligence, portfolio economics, business implications and customer insights.
**Opportunity Scoping**: Ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes. This consists of opportunity ideation, early idea assessment and the development of opportunity summaries along with customer data analysis, research and insight generation.
**Go to Market Planning**: Ability to make specific choices and course of action developed by each team on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets. Consists of goal setting & measurement, go to market strategy & planning and the scoping and development of business cases.
**Strategic Prioritisation**: Reviews a range of Business Case scoped initiatives and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit. Consists of the review of initiatives and prioritisation based on overall desirability, feasibility and viability and readiness to launch.
**Proposition Development**: Translate customer insights into a statement of promise describing the value our customers will receive across service, communication and product experiences, resulting in better customer and commercial outcomes. Requirements include adopting ‘the ANZ Way’ via Brand Academy to adopt convergent and divergent thinking via four phases: immerse, synthesise, generate and define. Portfolio and Proposition Dev strategy includes offer development, management and implementation utilising commercial acumen and active consumer insights / analytics to drive growth.
Portfolio Economics (also requiring mastery across the full Discovery & Insights capabilities): Use internal data to understand customer behaviour and needs, how portfolios and products work and what are ANZ’s financial levers and drivers of cost - to eliminate waste, maximise competitive advantage and optimise financial return.
CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points.
Home Loans and marketing knowled

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