Proposition Manager

3 weeks ago

Melbourne, Australia Bupa Full time

A full time, permanent opportunity has arisen for a talented Proposition Manager to join our Bupa Health Insurance team.

Reporting to the Senior Campaign Manager this role is responsible for the translation of propositions into valuable, effective, and measurable engagements within the associated Customer Engagement value stream, collaborating with internal stakeholders across the organisation (e.g., portfolios’ product owners) to ensure alignment of the proposition to Customer Engagement targets and outcomes.

**What will your responsibilities include**:

- The launch and ongoing optimisations of propositions.
- Ensure propositions are taken to market following best practise channel principles following approved content and messaging style guide.
- Accountability for the development of valuable, effective, and measurable propositions within the associated Customer Engagement value stream.
- Support the Head of Customer Engagement and Campaign Leads in their engagement with key internal stakeholders across Bupa, providing insights and SME on how their desired Customer Engagement targets translate into a series of high-level compelling, personalised, and actionable propositions and initiatives
- Support the Marketing Portfolio Lead in the Quarterly Planning and Prioritisation (QPP) process, ensuring visibility and clarity in the prioritisation and calendaring of customer engagement briefs in an effective and efficient manner that drives customer and business outcomes
- Support the Campaign Lead to manage Campaign Squads to ensure the development and delivery of briefs that align to their desired Customer Engagement targets, the outcomes and measures of success of the Customer Engagement value stream, and more broadly, to the Customer Engagement and contact strategy
- Collaborate with the Analytics & Campaign Optimisation and Data Features to assess the effectiveness of campaigns against defined data features, continuously eliciting insights and recommendations that inform the understanding and improvement of their associated propositions
- Collaborate with the PEGA and Adobe team to identify, design, develop, and implement automated deliveries of timely, relevant, and personalised customer communications

You may also carry out any other duties reasonably requested by Bupa from time to time.

**Why work at Bupa?**

We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing, and futures.

Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do - helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier - our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health - from mental and physical, to financial, social and environmental wellbeing.

Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.

**What do I need?**
- Demonstrated customer-centric design mindset; delivering customer-centric design solutions through time-tested and creative approaches and methodologies at pace
- Demonstrated strong emotional intelligence; intimately understanding and empathising with Bupa customers’ varying journeys and preferences
- Ability to juggle between activities as directions and priorities change
- Established problem solving, multi-tasking and coaching skills
- Tertiary qualifications in business, marketing or related disciplines
- Strong interpersonal and communications skills that enable an individual to work in a fast-moving collaborative culture and influence the direction of the outcome
- Strong creative and messaging experience with extemporarily attention to detail and design principles
- The ability to work efficiently under pressure combined with careful attention to detail
- Ability to clearly articulate, simplify and communicate complex issues and data to stakeholders at all levels
- Ability to work with a scrum master to remove blockers and enable the team to deliver efficiently and building in learnings for future iterations
- Previous compliance and service communications experiences is an advantage
- Previous Heath Insurance, PEGA or Agile experience is an advantage

**About Bupa Asia Pacific**

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical,

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