Marketing Business Partner

5 months ago

Melbourne Airport, Australia Melbourne Airport Full time

**_Join our dynamic team as a Marketing Business Partner, where you’ll lead and shape retail marketing strategies. Drive revenue, foster relationships & make a meaningful impact across Melbourne Airport_**

The Marketing Business Partner maximises value for the Property & Retail team through the execution of the marketing strategy, and the delivery of B2B and B2C marketing campaigns, intended to drive revenue.

Melbourne Airport is at the forefront of a dynamic expansion, poised to support the city's ascent to become Australia’s largest city within the next decade. As we soar towards new heights, we're embarking on ambitious projects, including the development of a third runway, state-of-the-art terminals and major business park projects creating unparalleled opportunities for growth and innovation. Join us in shaping the future of aviation as we propel Melbourne Airport towards becoming Australia's favourite Airport destination.

Our commitment to diversity and inclusion extends to our employee benefits package, which includes flexible work arrangements, leave policies that provide equal opportunity to all our employees (e.g. 14 weeks paid parental leave for all carers), discounted onsite childcare, wellness days and much more.

**Key responsibilities**:
The role's duties and accountabilities include, but are not limited to:
**Marketing Strategy**

Provide the Head of Retail with assistance across Property & Retail when required, including the following:

- Develops for approval, the marketing strategies in line with the business strategic intent, providing industry insight and expertise.
- Develops the brand proposition with the Property & Retail, in line with agreed brand guidelines.
- Develops revenue generating opportunities with agreed retail business partners.

**Marketing Plans and Campaigns**
- Develops and delivers the marketing strategies and plan.
- Designs, manages and executes delivery of marketing campaigns to deliver increased revenue.
- Ensures all marketing collaterals are developed in accordance with the agreed brand guidelines.
- Manages marketing campaign budgets efficiently and effectively to deliver increased return on investment.

**Marketing Budget, ROI and Reporting**
- Manage the Property & Retail departments marketing budgets including the generation of spend estimates and targets for campaigns, effective and efficient management of individual marketing campaign budgets and spend, optimisation of available funds to deliver the best possible results.
- Delivers ROI on marketing campaigns.

**Supplier & Stakeholder management**
- Effectively manages relationships and liaises with all relevant creative, marketing, public relations, media, research and other third party suppliers.
- Management and control of promotions fund and all promotional activity across all terminals.
- Manages partnerships with Retailers, Duty free etc. building relationships.
- Develops strong influencing relationships with Property colleagues and potential clients.
- Bachelor’s Degree with substantial marketing experience, preferably across industries.
- Significant proven experience in a marketing position, with retail and/ or commercial property experience preferred.
- Strong presentation skills required, with experience presenting to and influencing senior stakeholders.
- Experience planning and executing marketing strategies and plans with quantifiable positive results.
- Demonstrated ability to identify effective creative to achieve the agreed outcomes of the campaign.
- Strong financial acumen with a continuous improvement focus.
- An analytical problem-solving approach that uses research, insights and data to inform decision making.
- Proven project and campaign management skills, along with a strong ability to identify key priorities, develop timelines and deliver key initiatives on time and within budget.

**About the Company**:
Melbourne Airport (Australia Pacific Airports Corporation) is proud to be one of Australia's premier transport hubs and Victoria's gateway to the world, connecting us to the global marketplace. We are committed to _creating connections that matter_ and enhancing the traveller experience across every aspect of our organisation to deliver our vision of becoming_ Australia's favourite Airport destination_. Currently, in an exciting phase of change, we are delivering rewarding career opportunities, making Melbourne Airport a dynamic and fast-paced place to work for our people.

APAC is a majority Australian-owned private company that also operates Launceston Airport, the tourism gateway to Tasmania and an industry multi-award-winning airport.

**Culture and Values**:
By joining the team at Melbourne Airport, you will work within a friendly, high-performance culture with a focus on our people and their development.

Our vision is to become Australia's favourite Airport destination and our people are paramount to achieving this success. We provide a supportive environment,

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