Partner Marketing Lead

4 weeks ago

Melbourne City Centre, Australia Transurban Full time

Transurban is on an ambitious journey to develop Australia’s first automotive-focussed loyalty ecosystem. By partnering with a broad range of favourite brands and through building world-class, data-driven capabilities in the business, we seek to deliver exceptional experiences for members, and meaningful savings on their everyday expenses

Join us in bringing our vision for member rewards to life and creating transformative experiences that will create member satisfaction and loyalty.

About the role

We are seeking a creative, results-oriented Partner Marketing Lead, to plan, execute, and optimize multi-channel campaigns, engaging members and promoting partner offerings. This role requires expertise in digital and targeted 1:1 marketing, a data-driven approach, stakeholder management, and strong copywriting skills.

As our Partner Marketing Lead, you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work.

Day-to-day, you will:
- Develop and implement comprehensive, best in class data-driven marketing campaigns and activity- Collaborate with partners and internal teams to design campaign strategies that align with program goals and member interests- Manage the end-to-end execution of partner campaigns- Track and analyse partner campaign performance metrics- Identify trends and insights to optimize future campaigns and improve overall effectiveness- Conduct A/B testing and other experiments

This role will suit someone with a curious mind and transferrable skills and experiences, including:
- Bachelor’s degree in Marketing or Business- Experience in campaign management, copywriting, and communications. Experience within the rewards or loyalty program industry would be a plus- Strong understanding of customer engagement strategies and loyalty programs or retail e-commerce- Excellent writing and editing skills with a keen eye for detail-
- Proficiency in marketing automation tools, analytics and AI platforms (e.g., Salesforce, Braze, Tableau, Power BI, Copilot, ChatGPT)

With a career at Transurban, you’ll enjoy a range of benefits, including:
- A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year.- 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well.- Learning and development opportunities to support your career interests.- Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more.- Share offers and insurance benefits.- Social activities, community give-back programs and paid volunteer days.

We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.

We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience - whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.


Job Type:
Permanent

Closing Date:
11-Oct-2024 0:00

Please note: The closing date reflects the time zone of the Primary Location for this job posting.

Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VIC

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