Cybersecurity Partner Recruitment Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Barracuda Full time
Req ID: 25-351

Barracuda Networks is seeking a highly motivated and experienced Partner Recruitment Marketing Manager to join our Barracuda APAC Marketing organization. This is a dual role that will also cover Field Marketing for ANZ. The successful candidate will be responsible for developing and executing partner recruitment marketing strategies to identify and grow Net New Partners (NNP) in the APAC market.

Key Responsibilities
  • Assist with the creation of promotional materials and partner communications for partner recruitment in APAC.
  • Develop strategies and tactics to support channel sales efforts in recruiting partners that meet requirements across APAC.
  • Leverage the International Partner Recruitment Team to localize and execute strategies locally.
  • Measure, analyze, and report on the impact of newly recruited partners on pipeline building, pipeline health, and marketing effectiveness/ROI.
  • Collaborate with the Field Marketing Manager locally to execute partner recruitment activities across APAC.
  • Develop a marketing plan with measurable goals to drive pipeline and revenue growth in ANZ.
  • Build co-marketing plans with designated partners to support revenue targets in ANZ.
  • Identify and manage tradeshow sponsorships in Australia to ensure a cohesive pre-event, at-event, and post-event strategy to increase engagement and MQL.
  • Measure and report on the impact of local marketing activities in ANZ.
Requirements
  • A Bachelor's degree in marketing, business, or a related field is preferred.
  • 3-6 years of technology marketing and channel marketing experience, preferably in B2B SaaS.
  • Prior experience in partner/channel marketing in the cybersecurity industry is highly desirable.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Excellent communication and interpersonal skills.
  • Ability to work independently in a remote work environment as well as in a team setting.
  • Exceptional analytical and problem-solving skills.
  • Proven experience working successfully with sales teams.

Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

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