Assistant Brand Manager
6 months ago
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.
The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.
We are recruiting an Assistant Brand Manager for Essie In this role you will assist in the development and execution of brand strategies and marketing plans to achieve business objectives, in line with the brand vision.
**ABOUT THE JOB**
- Collaborate with internal and external stakeholders to build broader brand and product strategy to drive brand awareness and sales.
- Support the planning and execution of marketing campaigns to drive growth of core brand portfolios via social media management, digital & e-commerce as well as ATL, BTL advertising.
- Monitor the customer strategy working hand-in-hand with the commercial team and monitor the implementation of retail materials
- Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand
- Manage the collection and analysis of consumer market insights and competitors, sharing findings with Senior Management to ensure the consistency of new product development.
- Drive digital brand growth through a solid consumer engaging media, social platform, PR and digital strategy and activations.
- Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence organization and unlock growth
- Assist in managing brand budgets and tracking expenses to ensure cost-effective marketing activities.
**ABOUT YOU**
- You will have experience in end-to-end marketing brand execution & trade marketing experience
- You will have experience in a similar role within the beauty industry and with an understanding of consumer products
- You will have previous experience in dealing with media agencies and briefings
- You will be an excellent communicator to engage and deal with various internal and external stakeholders
- Strong organizational and project management skills, with the ability to prioritize and meet deadlines.
- Creative thinking and problem-solving abilities
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.
**ABOUT THE PERKS**
- Profit Share, Life insurance and Income Protection
- On-site gym, on site café & on site staff shop at our St Kilda Road head office
- Access to Health & Well-being programs throughout the year
- Corporate & Staff discounts as well as annual product allowance to use
**ABOUT L’ORÉAL AUSTRALIA & NEW ZEALAND**
L'Oréal Australia & New Zealand is part of the L'Oréal Groupe, with 31 brands present in Australia. For over a century we have been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. And because we are the global leader in beauty, we are aware that everything we do can have a meaningful impact, and everyone at the L'Oréal Groupe has a common purpose - to create the beauty that moves the world.
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