Small, Medium, Corporate Communications Lead
6 months ago
In SMC and Digital Sales, we have set out with the purpose of empowering our customers through the unique value of the Microsoft cloud by building a globally led, digital-first scale organization aligned with partners. Dedicated to one of the fastest growing customer segments, the Small, Medium, Corporate (SMC) and Digital Sales organization is on pace to be Microsoft’s next $100 billion-dollar business - this is where you come in. In support of our local subsidiaries or Digital Sales centers around the world, you will support a fast-paced, dedicated regional team in identifying and achieving their business objectives through best-in-class digital engagement and partner co-selling.
You will also have an opportunity to work cross-collaboratively while living our shared SMC and Digital Sales Culture priorities: Diversity and Inclusivity, Wellbeing, Sustainability, and Learning. If you have been described as customer obsessed and have a passion for digital-first solutions, we invite you to learn more about the SMC and Digital Sales organization and the value we deliver to our customers, partners and one another, every day.
**Responsibilities**:
**Orchestration and Agency Management**
- Drives collaboration with others on the development and production of communications materials and deployment of communications tactics. Proactively includes relevant others to inform content and messaging. Engages with internal and external stakeholders to meet objectives. Leads and directs agency teams as needed. Drives decision making in determining need for agency partnership, choosing an agency and managing agency relationships. Leverages technical expertise and knowledge of successful campaigns in managing work of self and others. Ensures adherence to Microsoft standards.
**Communication Strategy Setting and Planning**
- Drives communication planning and strategy, focusing on critical priority areas. Enhances thought leadership to strengthen Microsoft's position as a trusted partner. Contributes to innovative campaigns while generating momentum for Microsoft’s offerings. Mentors others in the execution of tactics to support overall strategy, ensuring consistency of voice across messages and channels. Participates in business planning discussions as appropriate. Translates value proposition into effective communications strategies and storytelling that resonate with target audience(s). Understands, segments, and targets audience needs and adapts communications strategies accordingly. Scales messages appropriately for a given effort, including expertise in the levers to use to achieve scale and planning for scale from the outset. Embeds diversity and inclusion (D&I) throughout strategy and execution. Demonstrates thought leadership around mechanisms to achieve brand perception change.
**Storytelling and Messaging**
- Leads stories across local, area, and corporate teams in fresh ways that generate positive perceptions towards Microsoft. Collaborates across teams to develop and drive story telling opportunities by using data and insights. Leads teams to develop and drive stories in fresh ways that generate positive perceptions towards Microsoft. Guides others to determine the format of stories. Leverages expertise to determine what format is most appropriate and meaningful for a story and target audience(s). Attends to cadence of storytelling (e.g., duration, evolution), including content development and curation to land a story. Ensures confluence of content and audience across stories. Creates narratives based on messaging frameworks that drives content development and deployment. Uses trends and forecasting to develop and land stories that may take time to manifest.
**Execution of Communication Strategy**
- Takes responsibility for the bill of materials and ensures alignment to the strategy and adherence to business objectives. Creates ideas for and develops collateral materials (e.g., decks, posts, talking points) for use in a range of communications initiatives and events. Makes cause and effect connections to ensure content is consistent across the channels with which Microsoft is connected to a given audience. Understands how audience is being addressed by others and the appropriateness of formats (e.g., Webinars, podcasts, posts, core materials for field) for one-to-one (1:1) and one-to-many (1:many) engagements. Takes responsibility for whole bill of materials and experiences. Recommends and develops frameworks and commensurate collateral. Solicits feedback and iterates as appropriate. Modifies narratives in real time based on reaction/response. Tests effectiveness of messaging. Demonstrates expertise in available channels, which channels to leverage, and what to advocate for in terms of messaging. Ensures work is complementary and not duplicative or conflicting with others' efforts. Understands standardized tools and templates available and uses them appropriately.
**Stakeholder Management**
- Conceptualiz
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