Market Lead, Small Medium Business Australia

2 weeks ago

Sydney, Australia TikTok Full time

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
This role is part of TikTok’s Small and Medium Team (SMB) for APAC. The SMB team works with businesses across the region, helping them onboard and find success on TikTok. Being part of the team would mean being directly responsible for building relationships and helping businesses drive business results through engaging our solutions through sales growth strategies and go-to-marketing operations. Our team is made of dynamic, savvy, engaged individuals who are passionate about the region and thrive in a fast-paced environment.

**Responsibilities**: Own market development across the sales funnel and verticals.
Business Management
- Use a methodological approach to define success for both result metrics and action metrics across business segments throughout sales funnels and verticals.
- Ensure day-to-day operational effectiveness.

Business Strategy
- Employ holistic thinking and analytics regarding the entire business and market trends at the country level, while maintaining a regional and global perspective to create direction for the team.
- Maintain mid-term (6 months) and long-term (1-2 years) perspectives for effective planning and contribution to Global and APAC SMB's Long-Range Planning.
- Anticipate the necessary resources, capabilities, and challenges associated with successful execution against the Long-Range Plan.

Team Development
- Hire and nurture industry talent within TikTok's talent pipeline; manage performance; ensure talent retention; provide expert coaching and guidance on career paths; facilitate talent mobility within the organization.
- Maintain a consistent track record of building high-performing individuals and line managers, as recognized by the broader team.

XFN Collaboration
- Drive sales and cross-functional synergies toward business direction and prioritization, creating a co-creation operating model with XFN teams, including Self-Serve, Product, Marketing, Strategy, CreativeOps, Client Service, Enterprise Sales, and Monetization Integrity.
- Establish engaged mechanisms with TikTok Shop stakeholders at the market level, synthesizing strategies across shared business metrics, advertiser acquisition and incubation, seasonality, etc.
- Recognize and promote thought leadership among XFN peers across business, people, and organizational considerations.
- Industry Influence
- Provide thought leadership to strengthen TikTok's market image.

**Qualifications**:
Minimum Qualifications
- At least 5 years of successful media/advertising sales experience with a proven track record in developing and executing successful revenue growth strategies, with a focus on the Australia market.
- At least 3 years of experience in providing strong leadership and driving high-performing sales teams.
- Proven ability to excel in matrix organizations and successful collaboration experience with ecosystem partners and agencies, ensuring optimal sales and customer engagement outcomes.
- Strong attention to detail and the ability to balance multiple priorities, consistently meeting deadlines.
- Comfortable working with revenue targets and thriving in a fast-paced, client-facing environment.
- Inspirational leadership style and ability to empower the team.

Preferred Qualifications
- Experience in platform and scaled operations is considered a plus.
- In-depth knowledge of the Australia AdTech market and its SMB lead initiatives.

In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are pas

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