Marketing Specialist

4 weeks ago

Parkville, Australia University of Melbourne Full time

**Job no**: 0058883
**Location**:Parkville
**Role type**:Full time; Fixed-term until April 2024
**Department**:Strategy and Culture
**Salary**:UOM 8 - $110,709 - $119,829 p.a. plus 17% super
- Be part of the full marketing lifecycle to engage with prospective undergraduate students
- Flexible working, discount on courses for employees and their family, 17% super
- Join a team that fosters new and different ways of working

The University of Melbourne would like to acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated, the Wurundjeri and Boon Wurrung Peoples, the Yorta Yorta Nation, the Dja Dja Wurrung People. We acknowledge that the land on which we meet and learn was the place of age-old ceremonies, of celebration, initiation and renewal, and that the local Aboriginal Peoples have had and continue to have a unique role in the life of these lands.

**About the University’s Communications and Marketing (Strategy and Culture portfolio)**
The University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

**About the Role**
This exciting role will give you the opportunity to work across the university to lead the development and delivery of integrated lifecycle recruitment marketing campaigns to improve understanding and positive consideration that aligns to our brand. Working in a matrix style environment, you will execute marketing programs that bring to life the studying at Melbourne proposition across owned and earned and paid channels.

Responsibilities include:

- Working with the Marketing Manager and Recruitment leads, to develop marketing and communications plans to differentiate segment and product value propositions in market, in support of the University's teaching and learning strategic objectives
- Lead the implementation of recruitment communication and marketing activity and maintain/ improve processes, procedures, campaigns and initiatives to engage key audiences, maximise key messages and build awareness in market.
- Develop and work with agency partners to implement highly effective university-wide campaigns to drive awareness and acquisition outcomes, spanning lead generation, nurture and conversion initiatives
- Partner with the brand marketing and communications team to develop engaging and relevant content within brand guidelines

**About You**
You should be an excellent communicator, with a passion for audience led segment strategies and the ability to build and maintain stakeholder relationships. You should have the ability to work in a collaborative, rapidly changing and agile environment, and use creative thinking to challenge the status quo to deliver to effective business outcomes.

You will also have:

- Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline or an equivalent combination of relevant experience and education/training.
- Demonstrated successful delivery of marketing communications activities within a large and complex organisation.
- Significant experience in integrated marketing communications, content development and execution strategies, including digital media platforms
- Considerable experience in complex decision making requiring high levels of expertise and judgement.
- Experience in a higher education environment is desirable
- Ability to work to a high ethical standard ensuring professionalism and confidentiality at all times.
- To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check._

**_ Please note: To be considered for this role you must have current valid work rights for Australia._**

**About the University**
The University of Melbourne is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement.

**Benefits of Working with Us**
In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life, our people enjoy a range of rewarding benefits:

- Flexible working arrangements, generous personal, parental and cultural leave
- Competitive remuneration, 17% super, salary packaging and leave loading
- Free and subsidised health and wellbeing services, and access to fitness and cultural clubs
- Discounts on a wide range of products and services including Myki cards and Qantas Club
- Career development opportunities and 25% off graduate courses for staff and their immediate families

**Be Yourself**
We value t

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